JOOCYEE
Mid-Range“A fashion-inspired makeup-skincare hybrid.”
JOOCYEE (酵色) is a Chinese (C-beauty) makeup brand founded in 2019 and based in Shanghai, positioned as a fashion-forward makeup-skincare hybrid aimed at a new generation of Chinese women. The brand built its reputation on lip products — its Glazed Rouge and oil-film lipsticks helped make it the No. 1 lipstick brand in China by sales, with tens of millions of units sold — alongside multi-use makeup sticks, highlighters, and blushes.
JOOCYEE has been one of the more aggressive C-beauty brands in international expansion, opening a flagship boutique in Singapore and distributing through Amazon, YesStyle, and Watsons. Its aesthetic skews more editorial and grown-up than the cutesy budget lane, with sophisticated nude-and-mauve shade stories that have earned it comparisons to prestige lip lines at a fraction of the price, keeping it firmly in the dupe-hunting conversation.
Known For
Flagship Products
- Glazed Rouge Lipstick
- Honey Powder Cream Lipstick
- Multi-Use Makeup Stick
- Highlighter
Brand Philosophy
Fashion-inspired, makeup-skincare hybrid color cosmetics with an editorial, grown-up shade sensibility.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for JOOCYEE. Researched from official brand sources — always confirm before sending.
- Website
- joocyee.com
- General inquiries
- [email protected]
- HQ address
- Shanghai, China
- Sold at
- Brand.comAmazon USYesStyle
C-beauty mid-range brand. Contact channels not independently verified.