Pacifica Beauty
Budget“Vegan drugstore beauty with a conscience.”
By Viktoria @vioda.makeup · Published · Updated
Pacifica Beauty is a budget makeup brand from the United States, founded in 1996 by Brook Harvey-Taylor and Billy Taylor. It's best known for its 100% vegan and cruelty-free formulas, Clean beauty at drugstore prices and Rollerball perfumes and fragrance roots.
Pacifica Beauty was founded in 1996 by Brook Harvey-Taylor and her husband Billy Taylor, starting with candles and perfume before expanding into a full colour-cosmetics and skincare line. Long before clean beauty became a retail category, the brand committed to 100% vegan and cruelty-free formulas, and it has stayed there while growing into mass retailers.
What sets Pacifica apart is the price bracket it occupies: genuinely vegan makeup and skincare sold at drugstore prices in Target, Ulta and grocery chains, rather than at the premium clean-beauty brands typically charge. It also runs a well-known packaging take-back and recycling programme, and its fragrance roots still show in the range of rollerball perfumes and scented body products sold alongside the makeup.
Popular Products
What Pacifica Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Vegan Collagen Complexion Serum
- Alight Clean Foundation
- Dream Big Vegan Mascara
- Island Vanilla Rollerball Perfume
Known For
Brand Philosophy
Vegan, cruelty-free beauty should not carry a premium — clean formulas belong on the drugstore shelf, not just behind a prestige counter.