Beauty Creations
Budget“Own your beauty.”
By Viktoria @vioda.makeup · Published · Updated
Beauty Creations is a budget makeup brand from the United States, founded in 2016 by Esmeralda Hernandez. It's best known for its Sweet Dose Lip Oil (Urban Outfitters bestseller), Flawless Stay Powder Foundation and Affordable 35-pan eyeshadow palettes.
Beauty Creations was founded in 2016 by Esmeralda Hernandez, a Latina entrepreneur who started selling makeup at Southern California swap meets before scaling the brand to over $60 million in annual sales without outside investment. The brand built its base in the Latin American beauty community and exploded into mainstream awareness when Urban Outfitters picked up the Sweet Dose Lip Oil and it became a top-five seller across the retailer's entire beauty department.
The brand's heart is affordable, pigment-rich, dupe-friendly color cosmetics — Flawless Stay Powder Foundation, Sweet Glaze Lip Gloss, and 35-shade eyeshadow palettes that consistently outperform their $6–$25 price point. Beauty Creations is sold at Walmart, Urban Outfitters, H-E-B, Forever 21, Aerie, and through over 1,000 SKUs in the brand's catalog. Hernandez's story — bootstrapped to eight-figure revenue as a first-generation Latina founder — has made the brand a case study in independent beauty entrepreneurship.
Popular Products
What Beauty Creations is bought for. The ones we've found dupes for link through to the comparison.
- Sweet Dose Lip Oil
- Flawless Stay Powder Foundation
- Tease Me 35-Pan Eyeshadow Palette
- Sweet Glaze Lip Gloss
- Glow Foundation Stick
Known For
Brand Philosophy
High-pigment, dupe-friendly makeup at swap-meet prices — for anyone the prestige aisle has priced out.
FAQ
Beauty Creations Official Channels
Where to buy, and how to reach Beauty Creations customer service directly.