Milk Touch
Mid-Range“Glossy, glowy influencer-born K-beauty.”
By Viktoria @vioda.makeup · Published · Updated
Milk Touch is a mid range makeup brand from South Korea, founded in 2019 by Hong Yeong-gi. It's best known for its Influencer-founded K-beauty makeup, Glossy 'glass' lip tints and Hybrid makeup-skincare range.
Milk Touch was founded in April 2019 by renowned Korean influencer Hong Yeong-gi as a full skincare-and-makeup brand spanning base, lip, eye and cheek products. It leans into a glossy, hydrating, 'glass' aesthetic with cute pastel packaging and heavy social-media integration, making it a poster child for the influencer-founded wave of K-beauty.
The Jelly Fit Tinted Glow Tint is a repeat bestseller and the brand's signature product, joined by the All Day Cushion and Be My Rose eyeshadow palettes. Distributed internationally via YesStyle, Stylevana, StyleKorean and BeautyBox Korea with a strong TikTok and Instagram presence, Milk Touch's glossy lip tints get compared to other viral K-beauty glow tints and prestige glossy-lip products alike.
Popular Products
What Milk Touch is bought for. The ones we've found dupes for link through to the comparison.
- Jelly Fit Tinted Glow Tint
- All Day Cushion
- Be My Rose Eyeshadow Palette
Known For
Brand Philosophy
Glossy, glowy, hydrating makeup for an everyday 'glass' look — an influencer's eye for what actually goes viral, built into a full range.
FAQ
Milk Touch Official Channels
Where to buy, and how to reach Milk Touch customer service directly.
- Social