Merit
Mid-Range“Beauty that doesn't ask too much of you.”
Merit launched in 2021, founded by Katherine Power (co-founder of Who What Wear). The brand entered the minimal beauty space with a tightly curated lineup of multi-use products designed for a fast, polished routine. Every product is meant to be applied with fingers and requires zero expertise to use well.
Merit's approach is 'less but better' — a capsule collection rather than an overwhelming range. The Flush Balm, Day Glow Highlighter, and Great Skin Foundation became fast favorites among the clean girl and quiet luxury crowds. The brand sits in the space between Glossier and more polished prestige brands.
Known For
Flagship Products
- Flush Balm
- Day Glow Highlighter
- Great Skin Foundation
- Complexion Stick
- Bronze Balm
- Lip Oil
Brand Philosophy
Merit believes in a curated, simplified approach to beauty. Every product is designed to be applied with fingers in five minutes or less.
Merit Dupes on vioda.makeup
Affordable alternatives for Merit bestsellers — tested and compared side by side.
Merit Lip Oil
lip-balm
From $10 84% match
Merit Flush Balm Cheek Color
blush
From $7 86% match
Merit Day Glow Highlighting Balm
highlighter
From $14 88% match
Merit Bronze Balm Sheer Bronzing Stick
bronzer
From $7 87% match
Merit The Complexion Stick
foundation
From $8 85% match
Merit The Great Skin Instant Glow Serum Foundation
luminous foundation
From $17 89% match
Merit Day Glow Highlighting Balm
highlighter
From $9 87% match
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Merit. Researched from official brand sources — always confirm before sending.
- Website
- www.meritbeauty.com/
- Press & PR
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10016 USA
- Sold at
- Sephora USSephora CASephora EUSpace NKCult BeautyMeccaBrand.com
MERIT uses contact form only; no public email displayed on official contact page. 24-48 business hour response. MERIT's contact page directs press/partnership inquiries to community.meritbeautifully.com; [email protected] is the press address used in PRNewswire releases. Affiliate via FlexOffers. In-house Senior Manager Consumer PR (joined from SEEN Group). LinkedIn URL not confirmed; recommend search. Alternative: Katherine Power, Founder/CEO at https://www.linkedin.com/in/katherine-power-2174715/. Aila Morin is founding CMO at https://www.linkedin.com/in/ailamorin/. UK PR via Aisle 8. PR inbox: [email protected]. Power Beauty Co. (Katherine Power's parent company). NYC is the primary mailing address per privacy policy. Minimalist clean beauty; Sephora-aligned