Merit
Mid-Range“Beauty that doesn't ask too much of you.”
By Viktoria @vioda.makeup · Published · Updated
Merit is a mid range makeup brand from the United States, founded in 2021 by Katherine Power. It's best known for its Flush Balm, Day Glow Highlighter and Great Skin Foundation. I've found affordable dupes for 6 of its products, saving up to $39.
6 products with tested affordable alternatives, side by side.
Merit launched in 2021, founded by Katherine Power (co-founder of Who What Wear). The brand entered the minimal beauty space with a tightly curated lineup of multi-use products designed for a fast, polished routine. Every product is meant to be applied with fingers and requires zero expertise to use well.
Merit's approach is 'less but better' — a capsule collection rather than an overwhelming range. The Flush Balm, Day Glow Highlighter, and Great Skin Foundation became fast favorites among the clean girl and quiet luxury crowds. The brand sits in the space between Glossier and more polished prestige brands.
Popular Products
What Merit is bought for. The ones we've found dupes for link through to the comparison.
Known For
Brand Philosophy
Merit believes in a curated, simplified approach to beauty. Every product is designed to be applied with fingers in five minutes or less.
Merit Dupes on vioda.makeup
Affordable alternatives for Merit bestsellers — tested and compared side by side.
Merit Lip Oil
lip-balm
From $10 84% match
Merit Flush Balm Cheek Color
blush
From $7 86% match
Merit Day Glow Highlighting Balm
highlighter
From $14 88% match
Merit Bronze Balm Sheer Bronzing Stick
bronzer
From $7 87% match
Merit The Complexion Stick
foundation
From $8 85% match
Merit The Great Skin Instant Glow Serum Foundation
luminous foundation
From $17 89% match
FAQ
Merit Official Channels
Where to buy, and how to reach Merit customer service directly.
- Website
- www.meritbeauty.com/
- Contact form
- Open form
- Headquarters
- New York, NY, United States
- Sold at
- Sephora USSephora CASephora EUSpace NKCult BeautyMeccaBrand.com