Dear Dahlia
Premium“Luxury vegan makeup from Seoul.”
By Viktoria @vioda.makeup · Published · Updated
Dear Dahlia is a premium makeup brand from South Korea, founded in 2017 by Grace Min. It's best known for its 100% vegan, carmine- and beeswax-free makeup, Octagonal marble and rose-gold compacts and Patented Dahlia Variabilis flower extract.
Dear Dahlia was built around a question most vegan beauty brands were not asking: why does going carmine-free and beeswax-free have to mean giving up luxury? Founded in Seoul by Grace Min and launched around 2017, the brand pairs 100% vegan, cruelty-free formulas with octagonal marble-and-rose-gold compacts that look far more expensive than most of the clean-beauty aisle.
The formulas lean on a patented Dahlia Variabilis flower extract, and the range is makeup-first rather than skincare-with-a-few-lipsticks. Petal Drop Liquid Blush and the Paradise Shine eye sequins are the products that travel, and the brand's route to market has been unusually prestige for a young K-beauty label: Galeries Lafayette in Paris from 2022, Middle East luxury retail, Olive Young Global and roughly 300 doors worldwide. It is one of the clearest examples of K-beauty competing at the top of the price ladder rather than undercutting it.
Popular Products
What Dear Dahlia is bought for. The ones we've found dupes for link through to the comparison.
- Petal Drop Liquid Blush
- Skin Paradise Soft Focus Shine Control Powder
- Paradise Shine Eye Sequins
- Lip Paradise Sheer Dew Tinted Lipstick
Known For
Brand Philosophy
Vegan and cruelty-free should not be a compromise — clean formulas deserve the same luxury packaging and performance as anything on a department-store counter.