Carslan
Budget“Technology-led makeup for oily skin.”
Carslan was founded in 2001 in Guangzhou and positions itself as a technology-driven, professional Chinese makeup brand, pioneering 'targeted oil absorption' formulas aimed squarely at oily and combination skin. Its signature 'Black Magnet' directional oil-control technology anchors a lineup of long-wear powders and base makeup built to survive humid, sweaty conditions.
The Black Magnetic Soft Focus Loose Powder went viral on social media, and in 2025 the brand was named a top domestic makeup brand by China's fragrance and cosmetics industry association, followed by a 2026 WWD color-cosmetics innovation award. It's now expanding internationally via CbeautyMall and Lemon8/TikTok reviews in the US, where its oil-control powders are pitched as budget holy-grail alternatives to prestige setting powders.
Known For
Flagship Products
- Black Magnetic Soft Focus Loose Powder
- Waterproof Pressed Powder
- Camellia Cushion Foundation
Brand Philosophy
Technology-led makeup that solves a real problem — targeted oil absorption and long wear engineered for oily skin and humid climates.
FAQ
For Brands & Creators
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