Laneige
Mid-Range“K-beauty hydration heroes.”
Laneige launched in 1994 as the K-beauty pillar of South Korean conglomerate AMOREPACIFIC, taking its name from the French word for snow. The brand is built around water-based hydration science — its proprietary Mineral Water Therapy is the through-line across every product — and grew into one of the most globally recognized K-beauty names through the Lip Sleeping Mask and Water Sleeping Mask, both of which crossed over from K-beauty insider product to Sephora best-seller territory.
The makeup side leans hydration-forward: the Lip Glowy Balm, Lip Sleeping Mask, and Glowy Makeup Serum sit at the intersection of skincare and color, while the Neo Cushion line covers the cushion foundation category. Laneige became the No. 1 K-beauty brand at US Sephora and has expanded to Ulta and Amazon, with strong dupe demand around the Lip Glowy Balm in particular against more expensive lip oils.
Known For
Flagship Products
- Lip Sleeping Mask
- Lip Glowy Balm
- Water Sleeping Mask
- Neo Cushion Foundation
Brand Philosophy
Water Science — proprietary mineral water hydration technology bridging skincare and makeup, built on AMOREPACIFIC's R&D infrastructure.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Laneige. Researched from official brand sources — always confirm before sending.
- Website
- us.laneige.com/
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +1-877-325-1799
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Yongsan-gu, Seoul 04386, South Korea
- Sold at
- Sephora USSephora CASephora EUUltaOlive YoungBootsAmazon USMeccaDouglasLookfantasticBrand.com
Verified general email from us.laneige.com. Parent: Amorepacific. US PR handled in-house at Amorepacific US + Tractenberg & Co. Named contacts from PRNewswire release: Maria Maddox (Amorepacific US, 212.925.3030 x167, [email protected] — best-effort reconstruction); Christina Cassera + Jackie Sands-Kirchner at Tractenberg ([email protected], [email protected]). Senior Comms Manager LANEIGE US: Jennifer Berryman. General brand inbox: [email protected]. Affiliate via Direct. Toll-free customer service / privacy line (Amorepacific US) Head of PR, Premium Division at Amorepacific US — direct oversight of Laneige PR in US. NYC-based. Strong direct contact with verified email per brief. AmorePacific brand. US: Amorepacific US, 7 Times Square, New York. Global K-beauty distribution