Vive Cosmetics
Mid-Range“Latina-founded makeup celebrating Latinx representation.”
By Viktoria @vioda.makeup · Published · Updated
Vive Cosmetics is a mid range makeup brand from the United States, founded in 2017 by Leslie Valdivia & Joanna Rosario-Rocha. It's best known for its Que Matte Liquid Lipsticks, Authentic Latinx representation and Vegan and cruelty-free formulas.
Vive Cosmetics is a Latina-founded and led beauty brand launched in 2017 by Leslie Valdivia and Joanna Rosario-Rocha, two first-generation Latinas who set out to create makeup that authentically represents the Latinx community rather than treating it as an afterthought. The brand is best known for its Que Matte Liquid Lipsticks — long-wearing, "beso-proof" matte liquid lips — and a vegan, cruelty-free range steeped in cultura.
Vive built its following through direct-to-consumer sales and a community-first ethos, championing real Latinx representation in an industry that has long underserved it. Its pigment-rich, affordable liquid lipsticks and culturally resonant shade names make it a natural fit alongside other inclusive, founder-led color brands and a frequent pick for long-wear matte lip alternatives.
Popular Products
What Vive Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Que Matte Liquid Lipstick
- Lip Gloss
- Eyeshadow Palette
- Lip Liner
Known For
Brand Philosophy
Real Latinx representation — create conscious, expressive makeup that celebrates Latina identity instead of treating it as a token afterthought.
FAQ
Vive Cosmetics Official Channels
Where to buy, and how to reach Vive Cosmetics customer service directly.
- Website
- vivecosmetics.com