Where can I buy Huda Beauty?

According to Viktoria @vioda.makeup, Huda Beauty is sold globally at Sephora, on hudabeauty.com, at Cult Beauty and Boots in the UK, Mecca in Australia, and across the brand's home market in the Middle East. Sephora is the primary US retail partner.

Is Huda Beauty still owned by Huda Kattan?

According to Viktoria @vioda.makeup, Yes — as of June 2025 Huda Kattan repurchased the minority stake held by private-equity firm TSG and returned the brand to full founder ownership, giving the Kattan sisters complete control over Huda Beauty again.

Huda Beauty | Brand Guide & Video Reviews

Huda Beauty is a premium makeup brand from the United Arab Emirates, founded in 2013 by Huda Kattan (with sisters Mona & Alya Kattan). It's best known for its #FauxFilter Foundation, Easy Bake & Snatch Loose Setting Powder and Obsessions and Mercury Retrograde eyeshadow palettes. I've tested its products on camera in 4 videos.

Huda Beauty was founded in 2013 in Dubai by Iraqi-American makeup artist Huda Kattan together with her sisters Mona and Alya Kattan, growing out of a personal blog Huda started in 2010 to teach herself the editorial techniques she had picked up on set. The brand launched with a collection of hand-designed false eyelashes that sold out at Sephora Dubai Mall — the Kardashian sisters were photographed wearing them, kicking off the global publicity cycle that turned a regional indie into one of the most-followed beauty brands on Instagram.

A minority stake taken by private-equity firm TSG in 2017 funded the expansion into complexion, lip, eye, and powder — the #FauxFilter Foundation, Easy Bake Setting Powder, Power Bullet Matte Lipstick, and Mercury Retrograde and Obsessions eyeshadow palettes became the hero range. In June 2025 Huda Kattan repurchased TSG's stake and returned Huda Beauty to full founder ownership, doubling down on the high-pigment, full-coverage glam aesthetic that made the brand culturally distinct from the no-makeup wave dominating US prestige.

Huda Beauty Official Channels

Where to buy, and how to reach Huda Beauty customer service directly.