Pley Beauty
Mid-Range“Clean color makeup that doesn't take itself seriously.”
By Viktoria @vioda.makeup · Published · Updated
Pley Beauty is a mid range makeup brand from the United States, founded in 2022 by Peyton List. It's best known for its Bold-pigment eyeshadow palettes, Eye gems and face decals and Lip Lacquers.
Pley Beauty launched in 2022 from actress Peyton List (Cobra Kai, Disney Channel) as a clean color-cosmetics brand built around play — bright eyeshadow palettes, lip tints, blushers, eye gems, and a deliberately joyful aesthetic that pushes back against the muted minimalism dominating clean beauty. List founded the brand after struggling to find formulas that performed with payoff but didn't trigger her sensitive skin.
Pley meets both Sephora and Ulta's clean standards — formulated without 1,350+ flagged ingredients, Leaping Bunny certified, plastic-neutral, with refillable palettes made from 100% recycled materials. The price range stays accessible at $16–$36 and the marketing leans Gen Z and millennial creator energy, with face gem kits and bold pigment as signature drops. It's one of the few celebrity-founded brands that has carved a real identity around color rather than aspiration.
Popular Products
What Pley Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Lust Dust Eyeshadow Palette
- Pucker Up Tinted Lip Mask
- Lash & Brow Slay
- Cosmix Color Pencil
Known For
Brand Philosophy
Clean color cosmetics that are playful, bold, and sustainable — built for self-expression rather than 'natural' minimalism.
FAQ
Pley Beauty Official Channels
Where to buy, and how to reach Pley Beauty customer service directly.
- Website
- www.pleybeauty.com
- Customer service
- [email protected]
- Contact form
- Open form
- Sold at
- Sephora USBrand.com