Pley Beauty
Mid-Range“Clean color makeup that doesn't take itself seriously.”
Pley Beauty launched in 2022 from actress Peyton List (Cobra Kai, Disney Channel) as a clean color-cosmetics brand built around play — bright eyeshadow palettes, lip tints, blushers, eye gems, and a deliberately joyful aesthetic that pushes back against the muted minimalism dominating clean beauty. List founded the brand after struggling to find formulas that performed with payoff but didn't trigger her sensitive skin.
Pley meets both Sephora and Ulta's clean standards — formulated without 1,350+ flagged ingredients, Leaping Bunny certified, plastic-neutral, with refillable palettes made from 100% recycled materials. The price range stays accessible at $16–$36 and the marketing leans Gen Z and millennial creator energy, with face gem kits and bold pigment as signature drops. It's one of the few celebrity-founded brands that has carved a real identity around color rather than aspiration.
Known For
Flagship Products
- Lust Dust Eyeshadow Palette
- Pucker Up Tinted Lip Mask
- Lash & Brow Slay
- Cosmix Color Pencil
Brand Philosophy
Clean color cosmetics that are playful, bold, and sustainable — built for self-expression rather than 'natural' minimalism.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Pley Beauty. Researched from official brand sources — always confirm before sending.
- Website
- www.pleybeauty.com
- General inquiries
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- Sold at
- Sephora USBrand.com
[email protected] listed on the brand's official privacy/security and get-in-touch pages. Brand description provided (MUA-founded by Vera Mavragenis) does not match public record; Pley Beauty was founded by actress Peyton List via CAA's Creative Beauty incubator (and per Beauty Independent has since collapsed with unpaid contractors). No public press/collab email found; pleybeauty.com get-in-touch page is currently unreachable. Affiliate via Direct. OMITTED - brand effectively dormant since 2022/2023. CAA's Creative Beauty incubator dissolved 2022; ownership transferred to Pley by Pey LLC but site and socials inactive. Skip per brief.