Elizabeth Arden
Mid-Range“Red Door heritage, still on the counter.”
Elizabeth Arden was founded in 1910 when Florence Nightingale Graham opened a salon on New York's Fifth Avenue behind a now-famous red door, trading under the name Elizabeth Arden. She was one of the first people to treat makeup as respectable rather than theatrical, introducing coordinated lip and cheek colour to American women and building an international salon network long before modern beauty retail existed.
The brand's most enduring product is Eight Hour Cream, a 1930s multipurpose balm that is still used by makeup artists as a highlighter, brow tamer and lip salve. Its colour range — Beautiful Color lipsticks, Flawless Finish foundations and the Ceramide skincare-makeup crossover line — keeps Elizabeth Arden in department stores and pharmacies worldwide, positioned as accessible prestige rather than luxury.
Known For
Flagship Products
- Eight Hour Cream Skin Protectant
- Flawless Finish Foundation
- Beautiful Color Moisturizing Lipstick
- Ceramide Capsules
Brand Philosophy
Beauty is a discipline of care, not decoration — skin treated well is the real foundation, and colour simply finishes the job.