KATE Tokyo
Budget“Tokyo's bold, matte, no-rules makeup.”
By Viktoria @vioda.makeup · Published · Updated
KATE Tokyo is a budget makeup brand from Japan, founded in 1997 by Kanebo Cosmetics (Kao Corporation). It's best known for its Japan's No.1 makeup brand by volume, Long-wear Lip Monster lipstick and Graphic, matte 'Tokyo' aesthetic.
KATE launched in 1997 under Kanebo Cosmetics (part of Kao Corporation) and built an edgy, graphic identity around matte finishes, sharp definition and long wear — a deliberate contrast to the dewy K-beauty look. It grew into Japan's number-one makeup brand by volume, known for its eyebrow and eyeliner precision products and an enormous eye-color range.
The Lip Monster lipstick turned KATE into a global social-media sensation, praised as an affordable long-wear, transfer-resistant lip, and the brand opened its first global flagship in Shibuya. Kao is now investing heavily to accelerate KATE across Asia and worldwide, and Western buyers pick it up via YesStyle, Stylevana, Amazon and eBay — with Lip Monster routinely recommended as a budget alternative to prestige transfer-proof lipsticks.
Popular Products
What KATE Tokyo is bought for. The ones we've found dupes for link through to the comparison.
- Lip Monster
- Designing Eyebrow 3D
- Super Sharp Liner EX
- Tone Dimensional Palette
Known For
Brand Philosophy
No more rules — bold, matte, graphic makeup with long wear and sharp definition, made for a confident Tokyo attitude rather than a soft, dewy look.
FAQ
KATE Tokyo Official Channels
Where to buy, and how to reach KATE Tokyo customer service directly.
- Social