19/99 Beauty
Premium“Beauty without an expiration date.”
19/99 Beauty launched in 2020 from Toronto, founded by Diti Katona (founding partner & Chief Creative Officer of Concrete Design, the agency behind the brand identity for Bite Beauty, Beautyblender, and Pai), Simone Otis (a veteran makeup artist), and Camille Katona (Diti's daughter and the brand's operator). The launch debuted just two products — the Precision Colour Pencil ($26) and High-Shine Gloss ($24) — and immediately found a cult editorial following because it positioned itself against the youth-obsessed beauty industry: women in their 40s, 50s, 60s and beyond, and a 'Retaliation Age' philosophy that beauty has no expiration date.
The Precision Colour Pencil remains the brand's signature — a chubby multi-use pencil for eyes, lips, and cheeks in editorial shades named after Hungarian words (Voros, Barna, Neutra, Lustro). The Pinceau de Maquillage brushes, Hydrating Lip Treatment, and Tinted Lip Treatment round out the range. Premium pricing, retail at Liberty London, Holt Renfrew, Detox Market, Moda Operandi, and a deliberately small SKU count make 19/99 the editor's-favorite Canadian indie of the post-2020 wave — most often compared to Westman Atelier and Merit but with a more painterly, less polished aesthetic.
Known For
Flagship Products
- Precision Colour Pencil
- Pinceau de Maquillage Brush Set
- High-Shine Gloss
- Hydrating Lip Treatment
- Tinted Lip Treatment
Brand Philosophy
Retaliation Age — beauty is exploration, not perfection. Multi-use, intuitive, painterly products designed for women the industry forgot.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for 19/99 Beauty. Researched from official brand sources — always confirm before sending.
- Website
- 1999beauty.com
- General inquiries
- [email protected]
- Phone
- +1-647-969-2849
- Contact form
- Open form
- HQ address
- Toronto, ON M6R 3A2, Canada
- Sold at
- Liberty LondonRevolveBrand.com
Brief said founder is 'Camille Bélanger Latour' and founded 2021 — corrected after web verification. Brand was founded by Diti Katona (founding partner & CCO of Concrete Design), Simone Otis (lead makeup artist), and Camille Katona (operator/co-founder), launched in 2020. Camille Katona is the operating co-founder and has a verified LinkedIn at the brand. HQ confirmed at 2 Silver Ave, Toronto via privacy policy under 'Retaliation Beauty Inc.' Phone 647-969-2849 on contact page. No public press email; press routes via [email protected]. Brief listed 'nudestix' as a related brand but it's not in the EXISTING SLUGS list — omitted.