Chica Beauty
Budget“Latina-owned, on-the-go makeup with cultura.”
Chica Beauty is a Latina-owned, independent makeup brand founded in 2019 in San Antonio, Texas by sisters Mei-Lon and Toni Lee Jimenez. The sisters built the brand around sleek, multitasking, travel-ready staples — two-in-one kits designed to be tossed in a purse or work tote — with a mission to spread authenticity and confidence among Latina women. The brand's signature Mija Red lipstick was developed in tribute to their grandmother, who never left the house without her own signature red lip.
The range spans matte liquid lipsticks, blush, tinted moisturizer, and the Fiesta eyeshadow palette, all cruelty-free and paraben-free. Chica Beauty grew through Amazon, IPSY, and QVC/HSN shopping networks, posting double-digit annual growth before expanding into Mexico. Its "Chica Gives" initiative donates 5% of sales to educational nonprofits, and the brand sits comfortably alongside other Latina-founded, community-first color labels as an accessible pick for everyday, purse-friendly makeup.
Known For
Flagship Products
- Mija Red Matte Liquid Lipstick
- On-the-Go Kits
- Fiesta Eyeshadow Palette
- Blush
- Tinted Moisturizer
Brand Philosophy
Empower Latina women through accessible, multitasking makeup that celebrates heritage, authenticity, and confidence — with a portion of every sale reinvested in education.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Chica Beauty. Researched from official brand sources — always confirm before sending.
- Website
- chicabeauty.com