Undone Beauty
Budget“Clean, multitasking makeup for real life.”
Undone Beauty was founded in 2018 by Ann Somma, a longtime beauty-product developer who set out to make clean, vegan, cruelty-free makeup at an everyday drugstore price. The brand is built for multitasking: minimalist, easy-to-use products designed with shade, size, and age inclusivity in mind for people who want a quick, natural finish rather than a full glam routine.
Undone leans on skin-friendly, often coconut-water-based formulas across lip-and-cheek sticks, palettes, water bronzers, and setting powders. Sold at Target, Ulta, Amazon, and direct-to-consumer, its affordable, clean positioning makes it a frequent point of comparison for shoppers weighing budget clean-beauty options against pricier natural-makeup brands.
Known For
Flagship Products
- Lip to Cheek Palette
- Water Bronzer Stick
- Prime & Set Powder
- Lip + Cheek Stick