Who owns Gucci Beauty?

According to Viktoria @vioda.makeup, Gucci is owned by Kering, the French luxury group. The beauty license is currently held by Coty Inc., though it transitions to L'Oréal Luxe in 2028 under an exclusive 50-year agreement. Kering's in-house beauty division Kering Beauté, led by CEO Raffaella Cornaggia, oversees brand direction.

Is Mascara L'Obscur really worth it?

According to Viktoria @vioda.makeup, Yes — it's one of the few prestige mascaras that consistently shows up in MUA kits next to Dior Diorshow and Lancôme Lash Idôle. The tapered conical brush coats lashes from root to tip without clumping, and the carbon-black pigment is some of the densest in luxury beauty.

Where can I buy Gucci Beauty?

According to Viktoria @vioda.makeup, Gucci Beauty is sold at Sephora US and Sephora Europe, on gucci.com, at Selfridges and Harrods in the UK, Douglas across Europe, and at department stores like Nordstrom and Saks. Distribution is curated — you won't find it at Ulta or drugstore-tier doors.

Gucci Beauty | Brand Guide | Viktoria @vioda.makeup

Gucci Beauty is a luxury makeup brand from Italy, founded in 2014 by Gucci (parent house founded 1921 by Guccio Gucci). It's best known for its Rouge à Lèvres Voile lipstick, Mascara L'Obscur and Vintage Hollywood-inspired packaging.

Gucci Beauty is the cosmetics, skincare, and fragrance line of Italian fashion house Gucci, founded by Guccio Gucci in Florence in 1921. Gucci first attempted beauty in 2014 under Procter & Gamble, and was then licensed to Coty Inc. in 2016 as part of P&G's prestige-beauty divestment. The real reinvention came in 2019 under creative director Alessandro Michele, whose 58-piece Rouge à Lèvres Voile launch — featuring vintage-Hollywood-inspired packaging and a deliberately imperfect, gap-toothed campaign aesthetic — turned Gucci Beauty into a maximalist counterpoint to the minimalist clean-beauty wave that dominated that year.

In 2023 Kering — Gucci's parent company — moved beauty in-house under Kering Beauté, led by CEO Raffaella Cornaggia. Gucci's license with Coty runs until 2028, when a 50-year exclusive deal with L'Oréal Luxe takes over. Today Gucci Beauty is best known for Rouge à Lèvres Voile and Rouge à Lèvres Matte lipsticks, the L'Obscur mascara (a cult MUA favorite), and the Mémoire d'une Odeur and Bloom fragrance families. The positioning is unapologetic Italian theatricality — color, gold, and a deep tie to the runway story Gucci tells each season.

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