Gucci Beauty
Luxury“Maximalist Italian glamour as a complete beauty wardrobe.”
Gucci Beauty is the cosmetics, skincare, and fragrance line of Italian fashion house Gucci, founded by Guccio Gucci in Florence in 1921. Gucci first attempted beauty in 2014 under Procter & Gamble, and was then licensed to Coty Inc. in 2016 as part of P&G's prestige-beauty divestment. The real reinvention came in 2019 under creative director Alessandro Michele, whose 58-piece Rouge à Lèvres Voile launch — featuring vintage-Hollywood-inspired packaging and a deliberately imperfect, gap-toothed campaign aesthetic — turned Gucci Beauty into a maximalist counterpoint to the minimalist clean-beauty wave that dominated that year.
In 2023 Kering — Gucci's parent company — moved beauty in-house under Kering Beauté, led by CEO Raffaella Cornaggia. Gucci's license with Coty runs until 2028, when a 50-year exclusive deal with L'Oréal Luxe takes over. Today Gucci Beauty is best known for Rouge à Lèvres Voile and Rouge à Lèvres Matte lipsticks, the L'Obscur mascara (a cult MUA favorite), and the Mémoire d'une Odeur and Bloom fragrance families. The positioning is unapologetic Italian theatricality — color, gold, and a deep tie to the runway story Gucci tells each season.
Known For
Flagship Products
- Rouge à Lèvres Voile
- Rouge à Lèvres Matte
- Mascara L'Obscur
- Poudre de Beauté Mat Naturel
- Bloom Eau de Parfum
Brand Philosophy
Maximalist Italian beauty — color, character, and craft as theater.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Gucci Beauty. Researched from official brand sources — always confirm before sending.
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +1-877-482-2430
- Contact form
- Open form
- HQ address
- Via Don Lorenzo Perosi 6, 50018 Scandicci, Florence, Italy
- Sold at
- Sephora USSephora EUSelfridgesHarvey NicholsDouglasNordstromBloomingdale'sBrand.com
Gucci Beauty currently operated by Coty Inc. under license (since 2016, originally launched by P&G in 2014; relaunched 2019 under Alessandro Michele). Coty press routing: [email protected] or via Cailin Cook (Senior Manager, Public Relations & Influencer Marketing - Gucci Beauty, Burberry, Chloe at Coty - https://www.linkedin.com/in/cailin-cook/). Kering announced in June 2025 a 50-year exclusive license deal with L'Oréal Luxe effective 2028 — current Coty deal remains in force through then. Gucci's parent Kering acquired beauty operations in-house via Kering Beauté in 2023, headed by Raffaella Cornaggia (LinkedIn confirmed, ex-Estée Lauder Companies). HQ shifted from Via Tornabuoni 73R (historic flagship/heritage address in Florence) to Scandicci Via Don Lorenzo Perosi 6 (operations HQ). Gucci CEO Stefano Cantino (since Jan 1, 2025). Brand IG @guccibeauty (4M followers) operated by Coty. No [email protected] publicly listed for beauty specifically; press routed via Coty for Gucci Beauty press inquiries. PR team also includes Susan Chokachi (EVP Brand & Client Officer).