Stila
Mid-Range“Editorial color from MUA Jeanine Lobell.”
Stila Cosmetics was founded in 1994 by Swedish-American makeup artist Jeanine Lobell — name derived from the Swedish "stil," meaning style — who was working as an MUA on Vogue, W, Vanity Fair, and Harper's Bazaar covers when she partnered with a small lab to create her own shades. Stila's original packaging, hand-drawn illustrations, and editorial color palettes made it a Barneys hit and one of the defining 1990s prestige makeup brands, before Lobell sold the company to Estée Lauder in 1999.
The Estée Lauder ownership ended in 2009 when Stila was acquired by private-equity firm Patriarch Partners, where the brand still sits today. The Stay All Day Liquid Lipstick, Convertible Color cheek and lip cream, Magnificent Metals Glitter & Glow Liquid Eye Shadow, and Stay All Day Waterproof Liquid Eyeliner are the modern hero products — the glitter liquid shadow in particular went viral on TikTok and rebuilt Stila's relevance for a Gen Z audience after years of being seen as a 2000s artifact. Stila remains sold at Sephora, Ulta, and Cult Beauty.
Known For
Flagship Products
- Magnificent Metals Glitter & Glow Liquid Eye Shadow
- Stay All Day Liquid Lipstick
- Stay All Day Waterproof Liquid Eye Liner
- Convertible Color Dual Lip & Cheek Cream
- Heaven's Hue Highlighter
Brand Philosophy
MUA-founded editorial color — high-pigment lip, shimmer-loaded eye shadow, and long-wear liner formulas that have outlasted three ownership changes.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Stila. Researched from official brand sources — always confirm before sending.
- Website
- www.stilacosmetics.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +1-866-784-5201
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Los Angeles, CA 90016 USA
- Sold at
- UltaAmazon USBrand.com
Customer care email confirmed on official contact page. Affiliate via Direct. CMO oversees brand marketing, creative, consumer insights, membership and global communications per appointment announcement. No standalone PR Director found at Stila. CEO Michelle Kluz recently exited; Daniel Annese now CEO. Stila Styles, LLC; owned by Patriarch Partners.