Ere Perez
Mid-Range“Natural makeup powered by plants.”
Ere Perez is an Australian natural-cosmetics brand founded in Sydney in 2002 by its namesake, a Mexican-born founder who trained in nutrition and naturopathy before turning her family's botanical traditions into makeup. Raised between her grandfather's traditional-medicine practice and her mother's homemade beauty recipes, Perez built the line around a simple idea: food-grade plant ingredients can deliver real, everyday-wearable color and skincare benefits without synthetic nasties.
The brand's products are named for the botanicals inside them — Avocado Waterproof Mascara, Oat Milk Foundation, Beetroot Cheek & Lip Tint — and it is certified cruelty-free, largely vegan, and increasingly plastic-free. Blending Mexican heritage with a Bondi Beach sensibility, Ere Perez has become a clean-beauty staple stocked at natural and prestige retailers across Australia, the US and Europe, and a frequent recommendation for anyone seeking gentle, botanical makeup that still performs.
Known For
Flagship Products
- Avocado Waterproof Mascara
- Oat Milk Foundation
- Beetroot Cheek & Lip Tint
Brand Philosophy
Beauty should be clean, conscious and kind to people and the planet — high-performance makeup can be built from the power of plants and botanicals rather than synthetic chemicals.