MAC
Premium“All ages, all races, all genders.”
MAC Cosmetics (Make-up Art Cosmetics) was founded in 1984 in Toronto by Frank Toskan and Frank Angelo. Originally created for professional makeup artists who needed products that performed under harsh studio lighting, MAC quickly crossed over into the mainstream. The brand became a cultural force with its inclusive shade ranges, celebrity collaborations, and the iconic Viva Glam campaign.
MAC remains one of the most widely used professional makeup brands in the world. Products like Ruby Woo, Velvet Teddy, and Studio Fix are staples. The brand is known for its enormous shade ranges (especially in lip products and foundations) and its professional-grade formulas that work across all skin tones.
Known For
Flagship Products
- Ruby Woo
- Velvet Teddy
- Studio Fix Powder Plus Foundation
- Fix+
- Spice Lip Liner
- Strobe Cream
- Lip Liner in Whirl
Brand Philosophy
MAC was built on professional artistry and inclusivity. The brand's 'All Ages, All Races, All Genders' philosophy was groundbreaking when it launched and remains core to the brand identity.
MAC Dupes on vioda.makeup
Affordable alternatives for MAC bestsellers — tested and compared side by side.
MAC Ruby Woo
lipstick
From $8 88% match
MAC Fix+
setting spray
From $8 85% match
MAC Spice Lip Pencil
lip liner
From $5 90% match
MAC Studio Fix Powder Plus Foundation
foundation
From $9 88% match
MAC Velvet Teddy
lipstick
From $10 87% match
MAC Strobe Cream
primer
From $14 89% match
MAC Lip Pencil in Whirl
lip-liner
From $5 91% match