Trixie Cosmetics

Mid-Range

Drag-inspired makeup with a toy-box heart.

United States·Founded 2019·by Trixie Mattel

Trixie Cosmetics launched in 2019 from drag superstar Trixie Mattel, the RuPaul's Drag Race winner and musician known for a hyper-feminine, Barbie-esque aesthetic. The brand debuted with a small lipstick collection at RuPaul's DragCon and has since grown into a full color range spanning eyeshadow palettes, gel liners, blushes, highlighters, and lashes.

Trixie Cosmetics is defined by bold, saturated color and playful, toy-inspired packaging that channels the nostalgia of a childhood toy box. The pigmented, expressive formulas appeal to both drag and everyday glam audiences, and the celebrity-founder pull plus viral, collectible palette drops keep the brand firmly in the trending indie-makeup conversation.

Known For

Bold, saturated drag-inspired colorPlayful toy-like packagingCollectible themed eyeshadow palettesBarbie-esque pink aestheticFounded by a RuPaul's Drag Race star

Flagship Products

  • Themed Eyeshadow Palettes
  • Gel Eyeliner
  • Lipsticks
  • Highlighter

FAQ

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