Not Beauty
Mid-Range“It's not about beauty, it's about need.”
Not Beauty is a vegan, cruelty-free makeup brand founded in 2025 by Grammy-winning musician SZA. Conceived as her personal answer to products she couldn't find, the brand launched with a lip collection debuting at pop-up activations along her Grand National Tour with Kendrick Lamar before wider release.
The line opened with three hydrating, non-sticky lip glosses — In the Flesh, Strawberry Jelly, and Quartz — priced at $23, with lip stains, lip liners, and lip creams following. Not Beauty leans into nature-inspired packaging featuring wood textures, plants, and insects, and positions itself around function and personal need rather than celebrity spectacle, joining the crowded but influential field of artist- and celebrity-founded lip brands.
Known For
Flagship Products
- In the Flesh Lip Gloss
- Strawberry Jelly Lip Gloss
- Quartz Lip Gloss
- Not Beauty Lip Stain
Brand Philosophy
Function over spectacle — makeup born from a genuine personal need, built to last through real life and performance.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Not Beauty. Researched from official brand sources — always confirm before sending.
- Website
- notbeauty.com
- Sold at
- Brand.com
Celebrity-founded (SZA). Launched 2025 via Grand National Tour pop-ups with D2C rollout. Lip-focused assortment at launch.