Laka
Mid-Range“Genderless K-beauty lip color built for self-expression.”
Laka is a South Korean beauty brand recognized in Asia for its genderless, inclusive approach to lip makeup and known for category-defining hero products like the Fruity Glam Tint and Bonding Glow Lipstick. The brand makes its US debut at Sephora on February 20, 2026, launching on sephora.com and in 80 select Sephora stores nationwide with a focus on its core lip lineup.
Laka built its reputation in K-beauty by treating lip color as an expressive accessory rather than a feminine signifier — campaigns feature models of every gender presentation, and the formulas prioritize comfort, layerability, and a non-sticky finish that works in the K-beauty lip-tint tradition. The Fruity Glam Tint retails at $18 in ten transfer-proof shades and is positioned as one of the brand's defining US launch products.
Known For
Flagship Products
- Fruity Glam Tint
- Bonding Glow Lipstick
- Soul Vegan Lip Balm
- Thin Thin Cushion Liner
Brand Philosophy
Genderless, expressive K-beauty — designed to let anyone wear color freely without leaning into traditionally gendered beauty codes.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Laka. Researched from official brand sources — always confirm before sending.
- Website
- www.laka.com.ko
- HQ address
- Gangnam-gu, Seoul 06023, South Korea
- Sold at
- Brand.comOlive YoungStylevanaYesStyleAmazon US
- Social
Korean K-beauty brand. US contact will route through Sephora retail partnership starting February 2026. No public US press email confirmed yet. FOUNDER LISTED, NO INDIVIDUAL LINKEDIN FOUND. Lee Min-mi (former LG H&H / Estee Lauder marketing exec) founded LAKA in 2018; Goodai Global acquired majority in June 2024 for ~$30.8M. Current CEO is reportedly DoHyung Kang (per CBInsights) but no public LinkedIn profile verified. Best tactical route is via LAKA's company LinkedIn page or [email protected] / [email protected]. Parent-co contact: Goodai Global founded by Cheon Joo-hyeok. Flagging because no verified individual linkedin.com/in URL found. Korean gender-neutral brand by Bujishop Co. Korean genderless beauty brand