Laka
Mid-Range“Genderless K-beauty lip color built for self-expression.”
By Viktoria @vioda.makeup · Published · Updated
Laka is a mid range makeup brand from South Korea, founded in 2018 by Lee Min-mi. It's best known for its Fruity Glam Tint glossy lip tint, Bonding Glow Lipstick and Genderless, inclusive beauty positioning.
Laka is a South Korean beauty brand recognized in Asia for its genderless, inclusive approach to lip makeup and known for category-defining hero products like the Fruity Glam Tint and Bonding Glow Lipstick. The brand makes its US debut at Sephora on February 20, 2026, launching on sephora.com and in 80 select Sephora stores nationwide with a focus on its core lip lineup.
Laka built its reputation in K-beauty by treating lip color as an expressive accessory rather than a feminine signifier — campaigns feature models of every gender presentation, and the formulas prioritize comfort, layerability, and a non-sticky finish that works in the K-beauty lip-tint tradition. The Fruity Glam Tint retails at $18 in ten transfer-proof shades and is positioned as one of the brand's defining US launch products.
Popular Products
What Laka is bought for. The ones we've found dupes for link through to the comparison.
- Fruity Glam Tint
- Bonding Glow Lipstick
- Soul Vegan Lip Balm
- Thin Thin Cushion Liner
Known For
Brand Philosophy
Genderless, expressive K-beauty — designed to let anyone wear color freely without leaning into traditionally gendered beauty codes.
FAQ
Laka Official Channels
Where to buy, and how to reach Laka customer service directly.
- Website
- www.laka.co.kr
- Headquarters
- Gangnam-gu, Seoul, South Korea
- Sold at
- Brand.comOlive YoungStylevanaYesStyleAmazon US