Róen Beauty

Róen Beauty launched in 2019 in Los Angeles, co-founded by celebrity makeup artist Nikki DeRoest (who trained at Stila, Bobbi Brown, and Chanel before working with Camila Cabello and Gigi Hadid) and fashion photographer David Roemer. The brand's breakout product was the 75° Eyeshadow Palette — a hybrid cream-meets-powder formula with a sparkle-glow finish that became cult-status among editorial makeup artists and earned Róen comparisons to Pat McGrath Labs at a fraction of the price.

Róen sits in the clean-luxury space: gluten-free, cruelty-free, and 100% vegan, with packaging designed to feel as gift-worthy as the formula. Beyond the 75° palettes, the Eye Mood Cream Eyeshadow, Cheeky Tint Cream Blush, and Kiss My Liquid Lip Balm round out the range. Pricing typically runs $30–$60. Sold through Credo, Beautyhabit, Cult Beauty, and DTC at roenbeauty.com, Róen is positioned squarely against Westman Atelier and Saie for the clean-prestige editorial shopper.