Glamazon Beauty
Mid-Range“Pro-artist complexion makeup built for women of color.”
By Viktoria @vioda.makeup · Published · Updated
Glamazon Beauty is a mid range makeup brand from the United States, founded in 2017 by Kim Baker. It's best known for its Complexion makeup formulated for women of color, Second Skin Foundation Stick and Lash Couture Mascara.
Glamazon Beauty is a US color-cosmetics brand founded by celebrity makeup artist Kim Baker, a 30-year veteran of film, TV and editorial who built the line around the shades and formulas she kept mixing by hand on set because they didn't exist off the shelf. Officially established in 2017 and launched to the public in 2021, the brand centers deeper and richer skin tones from the formulation stage rather than as an afterthought, and made history as the first Black-owned beauty brand to debut on the ShopHQ shopping network.
The range spans complexion and color — the Second Skin Foundation Stick, Lash Couture Mascara, concealers, eyeshadow palettes, lip glosses and lip oils — with a pro-artist point of view aimed at looking flawless on camera and in person. In 2026 Glamazon Beauty expanded into mass retail as one of the emerging founder-led brands featured in Target Beauty Studio, moving Baker's artistry from behind the chair to store shelves nationwide.
Popular Products
What Glamazon Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Second Skin Foundation Stick
- Lash Couture Mascara
- Glamazon Lip Gloss
- Eyeshadow Palettes
Known For
Brand Philosophy
Beauty that begins with deeper skin tones instead of adapting to them — pro-artist formulas designed so women of color are the standard, not the exception.