Valentino Beauty
Luxury“Couture makeup with a rebellious Roman heart.”
Valentino Beauty is a luxury makeup brand from Italy, founded in 2021 by Valentino (creative direction by Pierpaolo Piccioli), licensed to L'Oréal. It's best known for its Rosso Valentino refillable lipstick, Eye2Cheek cream blush-and-shadow and Very Valentino foundation.
Valentino Beauty launched its first makeup line on 31 May 2021, developed under a licence with L'Oréal and shaped by the Maison's then creative director Pierpaolo Piccioli. Rather than a safe designer beauty debut, it arrived with couture ambition: 50 shades of Rosso Valentino lipstick, 40 shades of Very Valentino foundation, and refillable compacts modelled on Piccioli's runway bags, complete with detachable gold chains and the studded Rockstud motif borrowed from Valentino's leather goods.
The line quickly earned a following for its heavily pigmented lips and the multi-use Eye2Cheek, a domed cream blush-and-shadow that became its signature hero. Positioned firmly in the luxury tier, Valentino Beauty sits alongside Gucci, YSL and Armani as a fashion-house line whose bestsellers are regularly compared to more affordable cream blushes and satin lipsticks.
Popular Products
What Valentino Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Rosso Valentino Lipstick
- Eye2Cheek
- Very Valentino 24H Foundation
- Twin Liner
- Go-Clutch Refillable Compact
Known For
Brand Philosophy
Valentino Beauty translates the Maison's couture codes into makeup: bold pigment, refillable studded compacts, and an inclusive shade range built to feel as considered as the runway.