Trouble Maker
Budget“Loud, fun and unapologetic makeup for Gen Zalpha.”
Trouble Maker launched on August 13, 2025 from the team behind Revolution Beauty — founders Sally and Adam Minto built the brand from concept to shelf in under a year, designed specifically for what they call Gen Zalpha, the cross-generational audience of Gen Z and Gen Alpha shoppers driving the colour cosmetics category. The launch was the biggest new beauty brand debut in Superdrug's history, with nearly 300 SKUs spanning foundation, concealer, brow, primer, setting mist, face palettes, eye, and lip — all priced from £2 to a £10 ceiling, with an average price point of just £5.
Trouble Maker is built around bold, fun, unapologetic packaging and high-frequency trend response — products designed to be cheap enough to experiment with, social-ready enough to post, and broad enough to cover an entire face for under £20. The brand is exclusive to Superdrug in the UK (now in 400+ stores) and is rolling out internationally across Europe, the Middle East, GCC, India, and Spain in 2026. With nearly 400 SKUs planned within the first year, it sits at the most aggressive end of UK budget cosmetics.
Known For
Flagship Products
- Face Palettes
- Liquid Foundation
- Setting Mist
- Lip Gloss
Brand Philosophy
Loud, fun, unapologetic — a Gen Zalpha-first brand that's cheap enough to experiment with and broad enough to do a whole face for the price of a Starbucks order.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Trouble Maker. Researched from official brand sources — always confirm before sending.
- Website
- troublemakerbeauty.com
- General inquiries
- [email protected]
- Contact form
- Open form
- HQ address
- Gangnam-gu, Seoul 06017, South Korea
- Sold at
- Brand.comAmazon US
Brand domain is troublemakerbeauty.com (NOT troublemaker.london or troublemaker.uk). info@ email confirmed on official contact page. No public press/collab email found after press-release archive search; only [email protected] (general). Operated by Rebel Rebel Future Brands Ltd (London). Founders Adam & Sally Minto + creative director Alex Dignum. Launched exclusively at Superdrug in Aug 2025. No public affiliate or creator program found for Trouble Maker beauty brand. Brand may operate via TikTok Shop / Korean retailers' affiliate networks only. Brand new (2025 launch) - founder-led by Adam Minto (ex-Revolution Beauty CEO) and wife Sally Minto via Rebel Rebel HQ. Sally's LinkedIn: linkedin.com/in/sally-h-aba78a23/. Founder is best contact for this small/new brand. Korean indie color brand. Indie/trending brand