Pixi
Mid-Range“Glow tonic and the skincare-makeup bridge.”
Pixi was founded in 1999 by Petra Strand, a Swedish makeup artist who opened a boutique in London's Soho — initially as a multi-brand beauty shop, then as her own line built around the idea of skin-first makeup for women who didn't want to wear a lot of product. The brand sat quietly for over a decade before Glow Tonic (a glycolic acid toner) went viral and made Pixi one of the defining brands of the skincare-makeup bridge category.
The makeup range — On-the-Go Lip Color, Endless Silky Eye Pen, Mattelustre Lipstick, Multibalm — sits alongside the skincare hero, and the Watermelon Glow franchise has become a recurring Glow Recipe dupe target. Pixi is sold at Target as the exclusive US drugstore home, plus Ulta, Sephora UK, Cult Beauty, and direct at pixibeauty.com. It's one of the few sub-$25 brands that consistently shows up in 'skincare-lover's makeup' roundups.
Known For
Flagship Products
- Glow Tonic
- Watermelon Glow Powder
- Endless Silky Eye Pen
- Multibalm
Brand Philosophy
Skin-first makeup, makeup-first skincare — formulas built around the idea that what you put on your face should improve it, not just cover it.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Pixi. Researched from official brand sources — always confirm before sending.
- Website
- www.pixibeauty.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- 1-800-792-5330
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Los Angeles, CA 90069 USA
- Sold at
- TargetUltaBootsBrand.com
[email protected] verified across pixibeauty.com Contact Us page. US phone 1-800-792-5330; international +44 020 7287 7211. [email protected] is the brand's press/ambassador inbox (used for media partnerships and PR, plus 'Glow Gang' creator community). General [email protected] is separate. Affiliate via Direct. Son of founder Petra Strand. Pixi remains family-owned independent. LinkedIn URL not directly verified - search 'Felix Strand Pixi'. PR contact: [email protected]. UK PR coordinator: Holly Hopkins. Pixi Inc. US HQ; UK: Pixi Limited, London.