The Crème Shop
Budget“Playful, character-driven K-beauty makeup and skincare.”
By Viktoria @vioda.makeup · Published · Updated
The Crème Shop is a budget makeup brand from the United States, founded in 1988 by Theresa Kim & Lawrence Kim. It's best known for its Character licensing collabs (Hello Kitty, Sanrio, Disney), Affordable K-beauty-inspired makeup and Collectible cute packaging.
The Crème Shop is a Los Angeles-based, Korean-American beauty brand founded by Theresa and Lawrence Kim, rooted in a family cosmetics-manufacturing business that dates back to the late 1980s. The company evolved from a contract manufacturer into a consumer-facing brand built to bring playful, affordable K-beauty culture to young American shoppers, with a cutesy aesthetic anchored by high-profile licensed collaborations with characters like Hello Kitty, Sanrio, and Disney.
The range spans lip, complexion basics, and color makeup alongside its well-known sheet masks, lip masks, and skincare — all wrapped in collectible, character-driven packaging at pocket-money prices. Backed by a controlling investment from LG Household & Health Care in 2022, the brand has expanded across Target, Ulta, and other mass retailers, making it a go-to for budget-friendly, gift-able K-beauty-inspired makeup and treatments.
Popular Products
What The Crème Shop is bought for. The ones we've found dupes for link through to the comparison.
- Character-collab lip balms and lip masks
- Overnight Lip Mask
- Sheet masks
- Complexion and color makeup
- Under-eye masks
Known For
Brand Philosophy
Make beauty fun, cute, and accessible — bring K-beauty culture and character-driven collectibility to everyday makeup and skincare at approachable prices.
FAQ
The Crème Shop Official Channels
Where to buy, and how to reach The Crème Shop customer service directly.
- Website
- www.thecremeshop.com