Morphe
Mid-Range“Pro-pigment color for every artist.”
By Viktoria @vioda.makeup · Published · Updated
Morphe is a mid range makeup brand from the United States, founded in 2008 by Chris Tawil & Linda Tawil. It's best known for its High-pigment eyeshadow palettes, Affordable pro makeup brushes and Influencer collaborations.
Morphe was founded in 2008 in Los Angeles by siblings Chris and Linda Tawil, starting with affordable professional-grade makeup brushes before exploding into high-pigment eyeshadow palettes and full color cosmetics. Through aggressive influencer partnerships in the 2010s — Jaclyn Hill, James Charles, and others — Morphe became a defining brand of the YouTube-makeup era, reaching reported revenues north of $200 million.
After parent company Forma Brands' 2023 Chapter 11 bankruptcy and the closure of its US stores, Morphe pivoted back to a digital-first model and remains widely available online and through retail partners. The brand is still best known for its expansive, pigment-dense eyeshadow palettes and broad brush range at accessible price points, which makes it a frequent budget reference point against pricier artistry palettes.
Popular Products
What Morphe is bought for. The ones we've found dupes for link through to the comparison.
- 35-pan Artistry Eyeshadow Palettes
- Continuous Setting Mist
- Fluidity Full-Coverage Foundation
- Eyeshadow & face brush sets
Known For
Brand Philosophy
Pro-quality, high-pigment color cosmetics and tools at accessible prices — makeup built for artists and creators.
FAQ
Morphe Official Channels
Where to buy, and how to reach Morphe customer service directly.
- Website
- www.morphe.com