NARS

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The ultimate authority on color, complexion, and self-expression.

United States·Founded 1994·by François Nars

NARS Cosmetics was founded in 1994 by French-born makeup artist and photographer François Nars. The brand is known for bold, unapologetic color and its signature sleek black packaging with the rubber-matte finish. NARS brought an editorial, fashion-forward sensibility to mainstream beauty and never shied away from provocative naming (Orgasm blush, Deep Throat, Super Orgasm).

The brand's strength lies in its color expertise. From the universally flattering Orgasm blush to the Radiant Creamy Concealer, NARS products are staples in both professional kits and everyday routines. The brand sits at the premium end of the market and is sold at Sephora, department stores, and online.

Known For

Orgasm blushRadiant Creamy ConcealerVelvet Matte Lip PencilLaguna bronzerBold color payoff

Flagship Products

  • Orgasm Blush
  • Radiant Creamy Concealer
  • Laguna Bronzer
  • Velvet Matte Lip Pencil
  • Sheer Glow Foundation
  • Light Reflecting Foundation

Brand Philosophy

François Nars built the brand on the belief that makeup is art and self-expression. NARS products are designed to deliver bold, highly pigmented color that empowers the wearer.

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