Beauty Pie
Mid-Range“Luxury beauty without the markup.”
By Viktoria @vioda.makeup · Published · Updated
Beauty Pie is a mid range makeup brand from the United Kingdom, founded in 2016 by Marcia Kilgore. It's best known for its Member-only luxury pricing model, Pro Triple Cream Long-Wear Foundation and Pearl Powder Crushed Highlighter.
Beauty Pie launched in December 2016 as a membership-based, direct-to-consumer beauty brand from serial entrepreneur Marcia Kilgore — the same founder behind Bliss Spa, Soap & Glory, and FitFlop. The model is unusual for the category: members pay a monthly or annual fee ($10/month or $59/year) and gain access to skincare, makeup, fragrance, and haircare at roughly 3x manufacturing cost, compared to the 10–12x markup on traditional prestige brands.
Products are sourced from the same European and Asian labs that produce formulas for major luxury houses, then sold under the Beauty Pie name at radically lower prices. The brand opened its first physical counter at Liberty London in 2025, marking a move beyond pure DTC. Editors regularly point to Beauty Pie as one of the most reliable sources of "high-end formula at drugstore price" makeup in the market.
Popular Products
What Beauty Pie is bought for. The ones we've found dupes for link through to the comparison.
- Pro Triple Cream Long-Wear Foundation
- Featherweight Matte Cream Lipstick
- Wonderfilter Mascara
- Plantastic Powder Cleanser
Known For
Brand Philosophy
Strip out retail markup and middlemen so members can buy lab-grade luxury beauty at near-factory prices.
FAQ
Beauty Pie Official Channels
Where to buy, and how to reach Beauty Pie customer service directly.
- Website
- www.beautypie.com
- Customer service
- [email protected]
- Phone
- +1-866-329-9580
- Contact form
- Open form
- Headquarters
- London, United Kingdom
- Sold at
- Brand.com