Beauty Pie
Mid-Range“Luxury beauty without the markup.”
Beauty Pie launched in December 2016 as a membership-based, direct-to-consumer beauty brand from serial entrepreneur Marcia Kilgore — the same founder behind Bliss Spa, Soap & Glory, and FitFlop. The model is unusual for the category: members pay a monthly or annual fee ($10/month or $59/year) and gain access to skincare, makeup, fragrance, and haircare at roughly 3x manufacturing cost, compared to the 10–12x markup on traditional prestige brands.
Products are sourced from the same European and Asian labs that produce formulas for major luxury houses, then sold under the Beauty Pie name at radically lower prices. The brand opened its first physical counter at Liberty London in 2025, marking a move beyond pure DTC. Editors regularly point to Beauty Pie as one of the most reliable sources of "high-end formula at drugstore price" makeup in the market.
Known For
Flagship Products
- Pro Triple Cream Long-Wear Foundation
- Featherweight Matte Cream Lipstick
- Wonderfilter Mascara
- Plantastic Powder Cleanser
Brand Philosophy
Strip out retail markup and middlemen so members can buy lab-grade luxury beauty at near-factory prices.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Beauty Pie. Researched from official brand sources — always confirm before sending.
- Website
- www.beautypie.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +1-866-329-9580
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- London W1T 3PQ, United Kingdom
- Sold at
- Brand.com
Press contacts reported as [email protected] / [email protected] and influencer outreach via [email protected] per Zendesk help center referenced from official site; these were not re-confirmed page-by-page in this pass (zendesk returned 403). HQ: London W6 8AF. Beauty Pie now runs PR in-house (previously Monty PR). Documented split: [email protected] (UK), [email protected] (US), [email protected] (UK/US). Generic [email protected] also works per industry directory. Affiliate via Awin. In-house PR/influencer lead since 2021. Founder Marcia Kilgore stays in spokesperson role. Note: previously captured pressEmail, collabEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Plain text in the Zendesk help-center article body (retrieved via Zendesk Help Center API; the HTML page returns a JS-shell that hides the body from naive scrapers). Beauty Pie's CURRENT CONTACT US article reads: 'Please email us for all press & influencer inquiries. [email protected] (UK/US).' The previously suspected pr.us@, pr.uk@, and influencers@ addresses have been consolidated into the single [email protected]. Not CloudFlare-protected on the article body itself. Regional split: [email protected] (US), [email protected] (UK). Carolina Neri [email protected] listed as Head of Communications. Beauty Pie Limited registered office in Fitzrovia. Members-only DTC model exclusively