lilybyred
Budget“Sweet but bold.”
By Viktoria @vioda.makeup · Published · Updated
lilybyred is a budget makeup brand from South Korea, founded in 2017. It's best known for its Starry Eyes AM9 to PM9 Gel Eyeliner, Bloody Liar Coating Tint and Mood Liar Velvet Tint. I've tested its products on camera in 1 video.
lilybyred is a South Korean color cosmetics brand founded in 2017, built on a deliberate tension between two moods: the soft, innocent sweetness of 'Lily' and the bold, expressive energy of 'red.' That duality runs through every launch, from playful pastel packaging to hyper-pigmented payoff, and it helped the brand stand out in a crowded K-beauty market by refusing to pick a single aesthetic lane.
The brand broke out internationally on the strength of its eye products — the Starry Eyes AM9 to PM9 Gel Eyeliner became a smudge-proof cult favorite — before expanding into the Bloody Liar Coating Tint, Mood Liar Velvet Tint, and the AM9 to PM9 mascara range. Made entirely in Korea and priced for everyday accessibility, lilybyred sits squarely in the affordable, trend-driven corner of K-beauty alongside the lip-tint pioneers.
lilybyred on camera
Light baby pink cream blush review ✨ lilybyred - Luv Beam Cheek Balm 02 innocent pink #makeupreview
Short · 0:10 · Viktoria @vioda.makeup
lilybyred products tested and swatched on the @vioda.makeup channel.
Popular Products
What lilybyred is bought for. The ones we've found dupes for link through to the comparison.
- Starry Eyes AM9 to PM9 Gel Eyeliner
- Bloody Liar Coating Tint
- Mood Liar Velvet Tint
- AM9 to PM9 Infinite Mascara
- Skinny Mes Brow Mascara
Known For
Brand Philosophy
Pairing innocent, sweet packaging with bold, hyper-pigmented payoff — affordable Korean color cosmetics that let the wearer switch between soft and daring moods.
FAQ
lilybyred Official Channels
Where to buy, and how to reach lilybyred customer service directly.
- Website
- lilybyred.co.kr
- Sold at
- Olive YoungStylevanaYesStyleAmazon USBrand.com