lilybyred
Budget“Sweet but bold.”
lilybyred is a South Korean color cosmetics brand founded in 2017, built on a deliberate tension between two moods: the soft, innocent sweetness of 'Lily' and the bold, expressive energy of 'red.' That duality runs through every launch, from playful pastel packaging to hyper-pigmented payoff, and it helped the brand stand out in a crowded K-beauty market by refusing to pick a single aesthetic lane.
The brand broke out internationally on the strength of its eye products — the Starry Eyes AM9 to PM9 Gel Eyeliner became a smudge-proof cult favorite — before expanding into the Bloody Liar Coating Tint, Mood Liar Velvet Tint, and the AM9 to PM9 mascara range. Made entirely in Korea and priced for everyday accessibility, lilybyred sits squarely in the affordable, trend-driven corner of K-beauty alongside the lip-tint pioneers.
Known For
Flagship Products
- Starry Eyes AM9 to PM9 Gel Eyeliner
- Bloody Liar Coating Tint
- Mood Liar Velvet Tint
- AM9 to PM9 Infinite Mascara
- Skinny Mes Brow Mascara
Brand Philosophy
Pairing innocent, sweet packaging with bold, hyper-pigmented payoff — affordable Korean color cosmetics that let the wearer switch between soft and daring moods.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for lilybyred. Researched from official brand sources — always confirm before sending.
- Website
- lilybyred.co.kr
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Sold at
- Olive YoungStylevanaYesStyleAmazon USBrand.com
South Korean K-beauty makeup brand. Contact details not independently verified in this pass.