Luna Magic
Budget“Afro-Latina color makeup inspired by Dominican-American culture.”
By Viktoria @vioda.makeup · Published · Updated
Luna Magic is a budget makeup brand from the United States, founded in 2019 by Mabel Frías & Shaira Frías. It's best known for its Vibrant Afro-Latina-inspired color cosmetics, Bold eyeshadow palettes and Lip stains and glosses.
Luna Magic is a Black- and Latina-owned beauty brand founded in 2019 by Dominican-American sisters Mabel and Shaira Frías, built to celebrate their Afro-Latina heritage through vibrant, joyful color cosmetics. The brand broke through with bold eyeshadow palettes, lip stains, and lashes, and earned nationwide drugstore distribution at Target, CVS, and Walmart — a notable feat for an independent multicultural beauty label.
Rooted in Caribbean culture, music, and color, Luna Magic positions itself as accessible, expressive makeup for an underrepresented community. Its affordable, pigment-rich palettes and lip products sit naturally in the drugstore-dupe conversation, offering vivid color at mass-market prices alongside other inclusive, founder-led brands.
Popular Products
What Luna Magic is bought for. The ones we've found dupes for link through to the comparison.
- Luna Magic Eyeshadow Palette
- Súper Bomba Liquid Lipstick
- Magic Lip Stain
- Faux Mink Lashes
Known For
Brand Philosophy
Beauty for all — celebrate Afro-Latina and multicultural identity through joyful, accessible, pigment-rich color cosmetics.
FAQ
Luna Magic Official Channels
Where to buy, and how to reach Luna Magic customer service directly.
- Website
- lunamagic.com