Luna Magic
Budget“Afro-Latina color makeup inspired by Dominican-American culture.”
Luna Magic is a Black- and Latina-owned beauty brand founded in 2019 by Dominican-American sisters Mabel and Shaira Frías, built to celebrate their Afro-Latina heritage through vibrant, joyful color cosmetics. The brand broke through with bold eyeshadow palettes, lip stains, and lashes, and earned nationwide drugstore distribution at Target, CVS, and Walmart — a notable feat for an independent multicultural beauty label.
Rooted in Caribbean culture, music, and color, Luna Magic positions itself as accessible, expressive makeup for an underrepresented community. Its affordable, pigment-rich palettes and lip products sit naturally in the drugstore-dupe conversation, offering vivid color at mass-market prices alongside other inclusive, founder-led brands.
Known For
Flagship Products
- Luna Magic Eyeshadow Palette
- Súper Bomba Liquid Lipstick
- Magic Lip Stain
- Faux Mink Lashes
Brand Philosophy
Beauty for all — celebrate Afro-Latina and multicultural identity through joyful, accessible, pigment-rich color cosmetics.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Luna Magic. Researched from official brand sources — always confirm before sending.
- Website
- lunamagic.com
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]