Juvia's Place
Budget“Bold color, rooted in culture.”
By Viktoria @vioda.makeup · Published · Updated
Juvia's Place is a budget makeup brand from the United States, founded in 2016 by Chichi Eburu. It's best known for its Highly pigmented eyeshadow palettes, The Nubian and The Saharan palettes and Culture-forward, inclusive shade ranges.
Juvia's Place is a Black-owned American cosmetics brand founded in 2016 by Nigerian-American entrepreneur Chichi Eburu, who launched it from her home with a mission to put richly pigmented, unapologetically bold color makeup made for deep skin tones at the center of the conversation. Its debut product, The Nubian eyeshadow palette — inspired by Queen Nefertiti — set the template: vibrant, culture-forward palettes named for African kingdoms and heritage.
The brand built a devoted following on the intensity and affordability of its eyeshadows, with The Saharan, The Nubian, The Zulu, and The Afrique becoming reference points for pigment payoff that rivals far pricier palettes. Juvia's Place has since expanded into a full complexion range with inclusive foundation shades, blushes, and lip products, and is stocked at Ulta and other major retailers — but the eyeshadow palettes remain the heart of its identity and a perennial favorite in drugstore-vs-luxury dupe comparisons.
Popular Products
What Juvia's Place is bought for. The ones we've found dupes for link through to the comparison.
- The Nubian Eyeshadow Palette
- The Saharan Eyeshadow Palette
- The Afrique Eyeshadow Palette
- I Am Magic Foundation
- Blushed Berries Blush Palette
Known For
Brand Philosophy
Center bold, richly pigmented color and deep skin tones in beauty — celebrating African culture and heritage through inclusive, affordable makeup.
FAQ
Juvia's Place Official Channels
Where to buy, and how to reach Juvia's Place customer service directly.
- Website
- www.juviasplace.com
- Customer service
- [email protected]
- Sold at
- UltaAmazon USBrand.com