Kylie Cosmetics
Mid-Range“The Lip Kit empire that rewrote celebrity beauty.”
By Viktoria @vioda.makeup · Published · Updated
Kylie Cosmetics is a mid range makeup brand from the United States, founded in 2015 by Kylie Jenner. It's best known for its Kylie Lip Kit (matte liquid lipstick + liner duo), Birthday Collection palettes and King Kylie nostalgia line.
Kylie Cosmetics was founded by Kylie Jenner in November 2015, launching as Lip Kit by Kylie with three matte liquid lipstick-and-liner duos funded by $250,000 of her modeling earnings and manufactured by Seed Beauty. All 15,000 first-run units sold out in under a minute and crashed the site — the launch is the case study most often cited for how a celebrity with a large social following can compress years of brand-building into a single weekend. The brand was renamed Kylie Cosmetics in 2016 as Jenner expanded into eyeshadow palettes, glosses, and complexion.
Coty acquired a 51% controlling stake in 2020 for $600 million, taking the brand into Ulta in 2020 and giving it the global distribution muscle to expand into Boots, Douglas, and other international retail. Kylie Cosmetics turned 10 in October 2025 with the King Kylie collection, a nostalgic revival of the original matte Lip Kit shades and packaging. The brand remains one of the highest-creator-engagement beauty labels in the US and a defining product of the 2010s Instagram makeup era.
Popular Products
What Kylie Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Matte Lip Kit
- Plumping Gloss
- Precision Pout Lip Liner
- High Gloss
- Pressed Powder Palette
Known For
Brand Philosophy
Celebrity-led, social-first makeup — built on viral matte lip color and high-frequency limited drops timed to the cultural calendar of its founder.
FAQ
Kylie Cosmetics Official Channels
Where to buy, and how to reach Kylie Cosmetics customer service directly.
- Website
- www.kyliecosmetics.com/
- Customer service
- [email protected]
- Phone
- +1-833-545-9543
- Contact form
- Open form
- Headquarters
- New York, NY, United States
- Sold at
- UltaBootsDouglasBrand.comAmazon US