Kylie Cosmetics
Mid-Range“The Lip Kit empire that rewrote celebrity beauty.”
Kylie Cosmetics was founded by Kylie Jenner in November 2015, launching as Lip Kit by Kylie with three matte liquid lipstick-and-liner duos funded by $250,000 of her modeling earnings and manufactured by Seed Beauty. All 15,000 first-run units sold out in under a minute and crashed the site — the launch is the case study most often cited for how a celebrity with a large social following can compress years of brand-building into a single weekend. The brand was renamed Kylie Cosmetics in 2016 as Jenner expanded into eyeshadow palettes, glosses, and complexion.
Coty acquired a 51% controlling stake in 2020 for $600 million, taking the brand into Ulta in 2020 and giving it the global distribution muscle to expand into Boots, Douglas, and other international retail. Kylie Cosmetics turned 10 in October 2025 with the King Kylie collection, a nostalgic revival of the original matte Lip Kit shades and packaging. The brand remains one of the highest-creator-engagement beauty labels in the US and a defining product of the 2010s Instagram makeup era.
Known For
Flagship Products
- Matte Lip Kit
- Plumping Gloss
- Precision Pout Lip Liner
- High Gloss
- Pressed Powder Palette
Brand Philosophy
Celebrity-led, social-first makeup — built on viral matte lip color and high-frequency limited drops timed to the cultural calendar of its founder.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Kylie Cosmetics. Researched from official brand sources — always confirm before sending.
- Website
- www.kyliecosmetics.com/
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +1-833-545-9543
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10118 USA
- Sold at
- UltaBootsDouglasBrand.comAmazon US
Customer service email and phone verified from kyliecosmetics.com privacy policy. Owned by Coty DTC Holdings. PR handled at parent Coty Inc. Coty press email is [email protected]. Named Coty PR contacts from BusinessWire releases: Lisa Kessler ([email protected], +1 917 348 3373), Andra Mielnicki ([email protected]). Kylie-side rep: Christy Welder, [email protected]. Internal: Lucy Graham, Director Brand Marketing, [email protected]. Affiliate via FlexOffers. Chief Brand Officer with Kylie Cosmetics since brand launch 2015. LA-based. Coty parent contact: Charlotte Irving (PR & Influencer Mktg Manager UK) https://www.linkedin.com/in/charlotte-irving/. New GM at Coty side: Nicolas Tordjman. Lisa Kessler ref in brief is Coty corporate comms, less brand-specific. Coty corporate press email ([email protected]) handles Kylie Cosmetics media inquiries (Coty acquired 51% in 2020). [email protected] also confirmed as Coty media contact in BusinessWire releases. [email protected] is general contact. Coty DTC Holdings, LLC (Coty owns 51%). PR routes via Coty Inc. Ulta exclusive in US; Boots/Douglas in EU