TIMAGE
Mid-Range“C-beauty face-sculpting palettes for natural beauty.”
By Viktoria @vioda.makeup · Published · Updated
TIMAGE is a mid range makeup brand from China, founded in 2014 by Tang Yi. It's best known for its Soft Light & Shadow Three-Color Face Palette, Face-sculpting for Asian features and 'Blank space' minimal technique.
TIMAGE (彩棠, Caitang) was founded in 2014 by celebrity makeup artist Tang Yi and is now one of the fastest-growing color brands in Proya Group's portfolio. Built around the idea of 'Chinese makeup, natural beauty,' it is best known for multi-tone face palettes designed for the contours of Asian features and a soft, minimal 'blank space' technique that downplays heavy coverage.
Its Soft Light & Shadow Three-Color Face Palette — a single compact for contour, highlight, and warmth — is the hero product, joined by creamy concealer palettes and a matte longwear foundation. TIMAGE has gained Western awareness through RedNote and TikTok across 2024–2025, sells via C-beauty retailers and YesStyle, and is frequently cited as an affordable, integrated alternative to buying separate contour and highlight products.
Popular Products
What TIMAGE is bought for. The ones we've found dupes for link through to the comparison.
- Soft Light & Shadow Three-Color Face Palette
- Jady Creamy Concealer Palette
- Flawless Matte Lasting Foundation
- High-Gloss Face Powder
Known For
Brand Philosophy
Chinese makeup, natural beauty — sculpting and warmth designed around real facial structure rather than heavy, masking coverage.
FAQ
TIMAGE Official Channels
Where to buy, and how to reach TIMAGE customer service directly.
- Social