TIMAGE
Mid-Range“C-beauty face-sculpting palettes for natural beauty.”
TIMAGE (彩棠, Caitang) was founded in 2014 by celebrity makeup artist Tang Yi and is now one of the fastest-growing color brands in Proya Group's portfolio. Built around the idea of 'Chinese makeup, natural beauty,' it is best known for multi-tone face palettes designed for the contours of Asian features and a soft, minimal 'blank space' technique that downplays heavy coverage.
Its Soft Light & Shadow Three-Color Face Palette — a single compact for contour, highlight, and warmth — is the hero product, joined by creamy concealer palettes and a matte longwear foundation. TIMAGE has gained Western awareness through RedNote and TikTok across 2024–2025, sells via C-beauty retailers and YesStyle, and is frequently cited as an affordable, integrated alternative to buying separate contour and highlight products.
Known For
Flagship Products
- Soft Light & Shadow Three-Color Face Palette
- Jady Creamy Concealer Palette
- Flawless Matte Lasting Foundation
- High-Gloss Face Powder
Brand Philosophy
Chinese makeup, natural beauty — sculpting and warmth designed around real facial structure rather than heavy, masking coverage.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for TIMAGE. Researched from official brand sources — always confirm before sending.
- Social