Poni Cosmetics
Budget“Poni with an 'I' — as in, I do what I want.”
By Viktoria @vioda.makeup · Published · Updated
Poni Cosmetics is a budget makeup brand from Australia, founded in 2015 by Evette McEwan. It's best known for its The White Knight tubing mascara, Mane Stain Brow Creme and brow products and Playful, affordable makeup (under AUD $25).
Poni Cosmetics (stylized PONi) is an Australian color-cosmetics brand created by industry veteran Evette McEwan, whose company Makeup Cartel also sits behind esmi Skin Minerals. Poni was built for busy, real-life women who want unique, flattering makeup they can apply fast, and it wears its playful, rule-breaking attitude on its sleeve — the name is a wink at doing beauty your own way, with no gatekeeping about how much you wear or who gets to wear it. Everything is cruelty-free and priced under AUD $25, keeping it firmly in accessible territory.
The brand's breakout hero is The White Knight Mascara, a tubing formula widely rated as one of Australia's best, alongside cult brow products like the Mane Stain Brow Creme and fun, punchy pieces such as the Unicorn Candy Blushing Powder, Cheeky AF Blush and Pegasus Liquid Liner. Long a pharmacy and specialty-retailer favorite, Poni pushed into the mainstream through a nationwide rollout at Woolworths supermarkets and a spot on Sephora Australia, turning it into one of the country's most-talked-about affordable makeup names.
Popular Products
What Poni Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- The White Knight Mascara
- Mane Stain Brow Creme
- Unicorn Candy Blushing Powder
- Cheeky AF Blush
- Pegasus Liquid Liner
Known For
Brand Philosophy
Good beauty belongs to everyone and should be within reach, not behind glass — makeup is for creating, playing and experimenting, with no rules about how much you wear or who wears it.