Sulwhasoo
Luxury“Korean herbal heritage, perfected over 90 years.”
Sulwhasoo's lineage traces back to 1932, when Yun Dok-jeong began crafting Camellia hair oil in Kaesong — but the brand the world knows today was born in 1966 when her son, Suh Sung-whan, founded Amorepacific and launched ABC Ginseng Cream, the first product to use Korean red ginseng in skincare. The Sulwha name appeared in 1987 (after the legendary snow flower that blooms in early spring), and the brand was formally renamed Sulwhasoo in 1997 once ginseng saponin research had matured into a full herbal beauty system.
Today Sulwhasoo is Amorepacific's flagship luxury house and the highest-revenue Korean luxury skincare brand globally, anchored by First Care Activating Serum (the JAUM Balancing Complex prepping serum that sells one unit every 10 seconds in Asia) and the Concentrated Ginseng Renewing Cream EX. The cushion side of the line — Perfecting Cushion EX — is one of the most-copied luxury cushions in the K-beauty universe. People buy Sulwhasoo for the heritage, the ginseng science, and the heavy ceremonial packaging; it's the brand you graduate to once you've maxed out mid-tier K-beauty.
Known For
Flagship Products
- First Care Activating Serum EX
- Concentrated Ginseng Renewing Cream EX
- Perfecting Cushion EX
- Concentrated Ginseng Renewing Eye Cream
- Timetreasure Renovating Cream
Brand Philosophy
Asian Beauty from Within — luxury formulas anchored in 90+ years of Korean herbal medicine research, led by ginseng science.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Sulwhasoo. Researched from official brand sources — always confirm before sending.
- Website
- us.sulwhasoo.com
- General inquiries
- [email protected]
- Phone
- +1-877-325-1799
- Contact form
- Open form
- HQ address
- New York, NY 10018 USA
- Sold at
- Sephora USBrand.comAmazon US
Sulwhasoo US is operated by Amorepacific US (Amorepacific US, Inc.) from the New York office at 1407 Broadway. General email [email protected] confirmed on the official US contact page; brand commits to a 72-hour response window. Press inquiries route through Amorepacific corporate communications in Seoul — no dedicated public press email surfaced for the US side after a press-release archive search. No public US creator/affiliate portal; brand seeds via PR agency. Korean HQ: Amorepacific Group, 100 Hangang-daero, Yongsan-gu, Seoul.