Subtl Beauty
Mid-Range“Your whole face, on the go.”
By Viktoria @vioda.makeup · Published · Updated
Subtl Beauty is a mid range makeup brand from the United States, founded in 2019 by Rachel Reid. It's best known for its Stak stackable compact system, Customizable on-the-go makeup and Refillable, sustainability-led design.
Subtl Beauty was founded in 2019 in Pittsburgh, Pennsylvania by Rachel Reid, who built the brand around a single problem: most makeup is too bulky to actually carry around. After Reid started filling empty contact lens cases with mini portions of her favorite products, she realized there was no purpose-built solution on the market — so she developed the Stak, a stackable, customizable compact that snaps together to deliver a whole-face makeup routine in a single tube the size of a lipstick.
The Stak 2.0 launched with elevated packaging and prestige-level formulations covering complexion, blush, bronzer, highlighter, brow, and lip. Subtl Beauty is direct-to-consumer first, with a refill model that has earned it a sustainable-beauty following alongside the on-the-go traveler audience. The brand has been featured by Today Show, Forbes, and Glamour, and has grown into one of the more interesting indie cases of customizable, single-SKU makeup design in the US market.
Popular Products
What Subtl Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Subtl Stak
- Setting Powder
- Cream Blush
- Lip Balm
Known For
Brand Philosophy
Customizable, refillable makeup engineered for life on the move — a whole-face routine snapped into a tube the size of a lipstick.
FAQ
Subtl Beauty Official Channels
Where to buy, and how to reach Subtl Beauty customer service directly.
- Website
- subtlbeauty.com
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- Stone Mountain, GA, United States
- Sold at
- Brand.comAmazon US