Clé de Peau Beauté
Luxury“Shiseido's prestige tier — where the cult concealer started.”
Clé de Peau Beauté launched in 1982 as the most prestigious line in Shiseido's global beauty portfolio, conceived as Japan's answer to La Mer and Chanel Beauty. The name (French for 'key to the skin') signals the brand's positioning: a clinical, science-led approach to luxury skincare and makeup, anchored to Shiseido's R&D facilities in Japan and supported by the Skin Intelligence platform — Shiseido's proprietary research into the role of skin cells in healthy aging. The line was deliberately separated from the core Shiseido brand to give it a distinct identity at a higher price point.
In the West, Clé de Peau is best known for the Concealer (the slim gold-cased product that MUAs and beauty editors have called the best concealer in luxury beauty for over two decades), Le Sérum, the Radiant Cushion Foundation, and La Crème (the brand's hero anti-aging cream). Naomi Kawanishi serves as Global Brand President, with Mizuki Hashimoto as Chief Brand Officer overseeing creative direction. The brand has named Nicole Kidman as its latest global ambassador, continuing a tradition of working with film actresses rather than influencers — a positioning that signals the customer is the kind of person who graduated out of Shiseido years ago.
Known For
Flagship Products
- The Concealer
- Le Sérum
- Radiant Cushion Foundation
- La Crème
- Radiant Lip Gloss
Brand Philosophy
Skin intelligence as the foundation for radiance — clinical Japanese luxury skincare and makeup engineered around cellular research.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Clé de Peau Beauté. Researched from official brand sources — always confirm before sending.
- Website
- www.cledepeaubeaute.com
- General inquiries
- [email protected]
- Phone
- +1-888-678-5574
- Contact form
- Open form
- HQ address
- Shiseido HQ, 7-5-5 Ginza, Chuo-ku, Tokyo 104-0061, Japan
- Sold at
- Brand.comNordstromBloomingdale'sSelfridgesHarvey Nichols
Clé de Peau Beauté is the prestige tier of Shiseido Company Ltd. Global HQ: Shiseido HQ at 7-5-5 Ginza, Chuo-ku, Tokyo 104-0061, Japan. US customer care email [email protected] and US phone +1-888-678-5574 from official privacy policy. Privacy/data routing also via [email protected]. EMEA HQ: Shiseido EMEA, 56A rue du Faubourg St Honoré, 75008 Paris. Leadership: Naomi Kawanishi (Global Brand President, Clé de Peau Beauté), Mizuki Hashimoto (Chief Brand Officer of Shiseido, oversees CdPB brand direction). PR contact: Diane Ayami Kayayan (Global PR & Communications, Tokyo-based, confirmed via LinkedIn — leads PR across 20+ international markets). Latest global ambassador: Nicole Kidman (2025). The Power of Radiance Awards is the brand's philanthropic platform (with UNESCO/UNICEF partnerships for STEM education for girls). No public [email protected] — outreach via Shiseido global press team or directly via Kayayan.