KJH Brand
Mid-Range“Glow-first makeup from celebrity artist Katie Jane Hughes.”
By Viktoria @vioda.makeup · Published · Updated
KJH Brand is a mid range makeup brand from the United States, founded in 2023 by Katie Jane Hughes. It's best known for its Hyper Shine glow kit and serum, Soft Smudge Lip & Cheek sticks and Multi-use makeup brushes.
KJH Brand is the direct-to-consumer makeup line founded in 2023 by British celebrity and editorial makeup artist Katie Jane Hughes, known for her signature dewy, lived-in glow and a massive social following built on real-skin tutorials. The brand launched with a tightly edited range designed around her technique — multi-use brushes, the Hyper Shine kit, and creamy lip-and-cheek sticks — and has since expanded toward wider retail, with a Sephora rollout signaling its move from cult favorite to mainstream contender.
Hughes positions KJH Brand as artistry made repeatable: a small lineup of hardworking, multi-use products that recreate her glowy editorial finish without a full kit. That focus on radiant, skin-like makeup places it squarely alongside other artist- and glow-led brands, and its hero shine and lip-cheek formulas are increasingly compared to both prestige and drugstore alternatives.
Popular Products
What KJH Brand is bought for. The ones we've found dupes for link through to the comparison.
- Hyper Shine Kit
- Soft Smudge Lip & Cheek Stick
- Hyper Shine Lite Pigment
- Precision Sculpture Stylo
Known For
Brand Philosophy
Editorial glow made repeatable — a small, multi-use range that recreates a professional artist's radiant, skin-like finish.
FAQ
KJH Brand Official Channels
Where to buy, and how to reach KJH Brand customer service directly.
- Website
- kjhbrand.com