BASMA Beauty
Mid-Range“Makeup tailored to your skin tone.”
BASMA Beauty is a Los Angeles-based makeup brand founded in 2021 by Basma Hameed, a burn survivor and pioneer of the scar-camouflage procedure whose own search for products that matched her skin shaped the brand's mission. BASMA specializes in complexion makeup engineered for a wide spectrum of skin tones and undertones, with a hero Foundation Stick offered in 42 hydrating shades and a product range developed in close collaboration with its TikTok community.
The brand launched into Sephora (US and Canada) in 2024, an Arab-owned, inclusivity-first label competing in the diverse-complexion lane alongside names like LYS Beauty and Mented. Its TikTok-driven, community-developed approach and focus on shade accuracy for underserved skin tones make BASMA a relevant point of comparison for both prestige and drugstore foundation dupes.
Known For
Flagship Products
- Foundation Stick
- Concealer
- Setting Powder
- Cream Blush
Brand Philosophy
Inclusive complexion makeup tailored to every skin tone and undertone, developed in collaboration with the community it serves.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for BASMA Beauty. Researched from official brand sources — always confirm before sending.
- Website
- basmabeauty.com
- General inquiries
- [email protected]
- HQ address
- Los Angeles, CA, USA
- Sold at
- Sephora USSephora CABrand.com
Inclusive complexion brand; launched at Sephora 2024. Contact channels not independently verified.