BASMA Beauty
Mid-Range“Makeup tailored to your skin tone.”
By Viktoria @vioda.makeup · Published · Updated
BASMA Beauty is a mid range makeup brand from the United States, founded in 2021 by Basma Hameed. It's best known for its Foundation Stick in 42 inclusive shades, Complexion makeup for diverse skin tones and TikTok-community-developed products.
BASMA Beauty is a Los Angeles-based makeup brand founded in 2021 by Basma Hameed, a burn survivor and pioneer of the scar-camouflage procedure whose own search for products that matched her skin shaped the brand's mission. BASMA specializes in complexion makeup engineered for a wide spectrum of skin tones and undertones, with a hero Foundation Stick offered in 42 hydrating shades and a product range developed in close collaboration with its TikTok community.
The brand launched into Sephora (US and Canada) in 2024, an Arab-owned, inclusivity-first label competing in the diverse-complexion lane alongside names like LYS Beauty and Mented. Its TikTok-driven, community-developed approach and focus on shade accuracy for underserved skin tones make BASMA a relevant point of comparison for both prestige and drugstore foundation dupes.
Popular Products
What BASMA Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Foundation Stick
- Concealer
- Setting Powder
- Cream Blush
Known For
Brand Philosophy
Inclusive complexion makeup tailored to every skin tone and undertone, developed in collaboration with the community it serves.
FAQ
BASMA Beauty Official Channels
Where to buy, and how to reach BASMA Beauty customer service directly.
- Website
- basmabeauty.com
- Customer service
- [email protected]
- Headquarters
- Los Angeles, CA, United States
- Sold at
- Sephora USSephora CABrand.com