CASSIE
Mid-Range“Pro-artist makeup, edited down to what you actually need.”
By Viktoria @vioda.makeup · Published · Updated
CASSIE is a mid range makeup brand from the United Kingdom, founded in 2026 by Cassie Lomas. It's best known for its Short, edited multitasking product range, Celebrity makeup-artist pedigree and I AM ENOUGH Face Makeup.
CASSIE launched in 2026 as the first namesake makeup line from Cassie Lomas, the Manchester-based makeup artist who spent three decades painting red carpets, music videos and campaign shoots and running one of the UK's best-known makeup academies. After years of watching clients overfill their makeup bags, Lomas built the brand around a single idea: most people don't need more products, they need the right few. Every launch is a deliberately short, multitasking edit rather than another sprawling colour range.
The debut lineup keeps that discipline — the I AM ENOUGH Face Makeup, the WE ARE ONE Color Wand for cheeks and lips, and the ALL I NEED Brush Set & Clutch Bag — all built to travel light and layer into a natural, lit-from-within finish. The affirmational product names and pared-back, mindful positioning put CASSIE in the same conversation as artist-led capsule brands like Merit and 19/99, but with the accessible, everyday-glam sensibility Lomas is known for on her clients.
Popular Products
What CASSIE is bought for. The ones we've found dupes for link through to the comparison.
- I AM ENOUGH Face Makeup
- WE ARE ONE Color Wand
- ALL I NEED Brush Set & Clutch Bag
Known For
Brand Philosophy
You don't need more makeup — you need the right makeup. A tightly edited kit of multitasking products beats a drawer full of things you never reach for.