Banila Co
Mid-Range“Skincare for makeup.”
Banila Co launched in 2005 in Seoul and has become a defining name in the K-beauty movement, best known internationally for the Clean It Zero Cleansing Balm — the cult sorbet-textured cleanser that arguably popularized oil-balm cleansing in the West. The brand sits inside Korea's F&Co group and operates with a "skincare for makeup" philosophy: the base routine is engineered to make color cosmetics sit better, last longer, and look more luminous on the skin.
On the makeup side, the It Radiant CC Cream, Covericious Ultimate Cover Cushion, Velvet Blurred Lip, and Cheer Gradation Cheek blush are the brand's flagships. Banila Co launched in the US in 2017 via Ulta Beauty and has been steadily expanding its footprint as the second wave of K-beauty (now driven by makeup, not just sheet masks) reaches mainstream American retail. Pricing sits firmly in the affordable-to-mid range, with cushions and CC creams typically $25–$35.
Known For
Flagship Products
- Clean It Zero Cleansing Balm
- Covericious Ultimate Cover Cushion
- It Radiant CC Cream
- Velvet Blurred Lip Tint
- Cheer Gradation Cheek
Brand Philosophy
Skincare for makeup — every product is built on the belief that prepped, glowing skin is the best base for color.