Dragun Beauty
Mid-Range“Fire. Heart. Fantasy.”
Dragun Beauty is a Los Angeles-based makeup brand founded in 2019 by transgender model and influencer Nikita Dragun, built around bold color, fantasy-driven packaging, and shade-inclusive complexion products. The line debuted with the Transformation Powder (a setting and finishing powder positioned for medium-deep undertones) and has since expanded into lip glosses, lip liners, eyeshadow palettes, and color cosmetics that lean into a high-glam, performance-ready aesthetic.
The brand was one of the first major launches by an openly trans founder in mainstream prestige beauty and built its early following through TikTok and Instagram, where Dragun's makeup tutorials and brand campaigns hit millions of views. Dragun Beauty is sold direct-to-consumer and on Amazon, with packaging and creative direction that lean into Dragon Fire branding, gold accents, and a fantasy-meets-pop-star sensibility.
Known For
Flagship Products
- Transformation Powder
- Dragun Fire Lip Liner
- Dragun Fire Lip Gloss
- Dragun Beauty Setting Spray
Brand Philosophy
Inclusive, high-fantasy makeup designed by and for people who've historically been left out of mainstream beauty — built on the idea that everyone deserves to be their most powerful, glamorous self.