Jane Iredale
Premium“The skincare makeup pioneer since 1994.”
By Viktoria @vioda.makeup · Published · Updated
Jane Iredale is a premium makeup brand from the United States, founded in 1994 by Jane Iredale. It's best known for its PurePressed Base Mineral Foundation, Glow Time Full Coverage Mineral BB Cream and Pioneering 'skincare makeup'.
Jane Iredale founded her namesake brand, Iredale Mineral Cosmetics, in 1994 — one of the original mineral-makeup labels and a brand built on the idea of 'the skincare makeup.' A former producer who saw the toll heavy conventional makeup took on actors' skin, Iredale created clean, mineral-based formulas that doubled as skincare, distributed largely through spas, dermatologists, and aesthetic professionals rather than mass retail.
The brand's PurePressed Base Mineral Foundation and Glow Time Full Coverage Mineral BB Cream became category-defining products, alongside the HydroPure Tinted Serum and PureMatte Finish Powder. With its clean, dermatologist-channel heritage and premium positioning, Jane Iredale remains a benchmark name in mineral and skin-loving makeup that other brands are routinely compared against.
Popular Products
What Jane Iredale is bought for. The ones we've found dupes for link through to the comparison.
- PurePressed Base Mineral Foundation
- Glow Time Full Coverage Mineral BB Cream
- HydroPure Tinted Serum
- PureMatte Finish Powder
Known For
Brand Philosophy
'The skincare makeup' — clean, mineral-based formulas that care for skin while they cover, rooted in the spa and dermatologist channel.
FAQ
Jane Iredale Official Channels
Where to buy, and how to reach Jane Iredale customer service directly.
- Website
- janeiredale.com
- Sold at
- Amazon USBrand.com