Jane Iredale

Premium

The skincare makeup pioneer since 1994.

United States·Founded 1994·by Jane Iredale

Jane Iredale founded her namesake brand, Iredale Mineral Cosmetics, in 1994 — one of the original mineral-makeup labels and a brand built on the idea of 'the skincare makeup.' A former producer who saw the toll heavy conventional makeup took on actors' skin, Iredale created clean, mineral-based formulas that doubled as skincare, distributed largely through spas, dermatologists, and aesthetic professionals rather than mass retail.

The brand's PurePressed Base Mineral Foundation and Glow Time Full Coverage Mineral BB Cream became category-defining products, alongside the HydroPure Tinted Serum and PureMatte Finish Powder. With its clean, dermatologist-channel heritage and premium positioning, Jane Iredale remains a benchmark name in mineral and skin-loving makeup that other brands are routinely compared against.

Known For

PurePressed Base Mineral FoundationGlow Time Full Coverage Mineral BB CreamPioneering 'skincare makeup'Mineral, clean formulasSpa and dermatologist distribution

Flagship Products

  • PurePressed Base Mineral Foundation
  • Glow Time Full Coverage Mineral BB Cream
  • HydroPure Tinted Serum
  • PureMatte Finish Powder

Brand Philosophy

'The skincare makeup' — clean, mineral-based formulas that care for skin while they cover, rooted in the spa and dermatologist channel.

FAQ

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