Rhode
Mid-Range“Healthy skin is everything.”
Rhode launched in June 2022 from Hailey Bieber, built around the 'glazed donut' skin aesthetic she had spent years popularizing through her own Instagram and TikTok content. The first launch was three SKUs — Peptide Glazing Fluid, Peptide Lip Treatment, and Barrier Restore Cream — sold direct-to-consumer only, and the brand operated DTC-only for three years before expanding into Sephora in September 2025.
In May 2025, e.l.f. Beauty acquired Rhode for $1 billion in cash-and-stock, and under e.l.f. the brand has scaled its color cosmetics push — the Pocket Blush, Peptide Lip Tint, and Peptide Lip Shape lip liner now make Rhode a serious makeup brand on top of its skincare DNA. The 'healthy skin' philosophy, premium-leaning mid-range pricing, and Bieber's personal involvement in product design make Rhode one of the defining celebrity-founded beauty brands of the decade.
Known For
Flagship Products
- Peptide Lip Tint
- Peptide Lip Treatment
- Peptide Glazing Fluid
- Pocket Blush
- Barrier Restore Cream
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FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Rhode. Researched from official brand sources — always confirm before sending.
- Website
- www.rhodeskin.com
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Beverly Hills, CA 90209 USA
- Sold at
- Brand.comSephora US
No public email or phone listed. Contact form is the only verified channel and includes options for partnerships and wholesale. Founded by Hailey Bieber; acquired by e.l.f. Beauty in 2025. [email protected] handles both press and influencer/partnership inquiries. Corporate PR contact post-acquisition is Lena Griffin at Derris (e.l.f. Beauty parent). rhode is now owned by e.l.f. Beauty as of May 2025. Affiliate via Direct. Brand recently acquired by e.l.f. Beauty (May 2025). No publicly listed dedicated PR Director in Rhode's small team. CEO Nick Vlahos is best named contact; Hailey Bieber (founder) is the talent face. Influencer Marketing Manager role still open per LinkedIn. HRBeauty LLC d/b/a Rhode. Acquired by e.l.f. Beauty in 2025 ($1B deal). Use PO Box per privacy policy. Sephora launch in 2026 post-elf acquisition