Devinah Cosmetics

Budget

Build your own color story, one handmade eyeshadow at a time.

United States·Founded 2015·by DeAndra

By Viktoria @vioda.makeup · Published · Updated

Devinah Cosmetics is a budget makeup brand from the United States, founded in 2015 by DeAndra. It's best known for its Hand-pressed eyeshadow singles, Intense multichrome and duochrome shifters and Build-your-own custom palettes.

Devinah Cosmetics is a West Coast indie brand founded in October 2015 by DeAndra, an eyeshadow obsessive who started mixing her own shades after hitting pan on one too many expensive MAC pans. Working out of Albany, Oregon, she built the brand around a single idea: sell beautiful, hand-pressed eyeshadow singles — multichromes, duochromes, shimmers and mattes — so shoppers can collect the exact shades they love and assemble a palette that is entirely their own.

The name Devinah means beloved and divine, and the range has earned a devoted following among indie makeup collectors for its intense multichrome shifts, buttery formula and pocket-friendly single prices. Because those complex color-shifting shadows sit right alongside pricier options from brands like Clionadh and Karla Cosmetics, Devinah has become a go-to reference point for anyone hunting affordable multichrome and duochrome dupes.

Popular Products

What Devinah Cosmetics is bought for. The ones we've found dupes for link through to the comparison.

  • Multichrome eyeshadow singles
  • Duochrome eyeshadow singles
  • Pressed matte and shimmer singles
  • Build-your-own magnetic palette

Known For

Hand-pressed eyeshadow singlesIntense multichrome and duochrome shiftersBuild-your-own custom palettesAffordable single pricesSmall-batch indie formulas

Brand Philosophy

Great color should be collectable and affordable — hand-pressed singles let every person build a palette that is entirely their own.

FAQ

Devinah Cosmetics Official Channels

Where to buy, and how to reach Devinah Cosmetics customer service directly.

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