Caliray
Mid-Range“California beauty, unfiltered. Performance clean.”
By Viktoria @vioda.makeup · Published · Updated
Caliray is a mid range makeup brand from the United States, founded in 2021 by Wende Zomnir. It's best known for its Come Hell or High Water clean tubing mascara, Performance clean formulas and Upcycled ocean-plastic packaging.
Caliray was launched in 2021 by Wende Zomnir, the co-founder and creative force behind Urban Decay, as her first new makeup brand since selling Urban Decay to L'Oréal. Inspired by the low-key glam of California, Caliray is built on a 'performance clean' philosophy: formulas free of parabens, sulfates, phthalates, microplastics and formaldehyde that still deliver the long-wear payoff Zomnir became known for, housed in packaging made from upcycled ocean plastic.
The brand reinterprets Urban Decay classics for today's clean-beauty shopper — a zero-smudge Come Hell or High Water tubing mascara, Surfproof eye pencils, a long-lasting setting spray and the Endless Sunset eyeshadow palette. Sold at Sephora and direct-to-consumer, Caliray sits at the intersection of clean beauty, sustainability and the pigment-forward, smudge-proof performance Zomnir built her reputation on.
Popular Products
What Caliray is bought for. The ones we've found dupes for link through to the comparison.
- Come Hell or High Water Tubing Mascara
- Surfproof Mechanical Eye Pencil
- Surfproof Setting Spray
- Endless Sunset Eyeshadow Palette
- Freedreaming Clean Blurring Tint
Known For
Brand Philosophy
Performance clean — clean formulas with a planet-positive soul that still deliver long-wear, pigment-forward results.
FAQ
Caliray Official Channels
Where to buy, and how to reach Caliray customer service directly.
- Website
- caliraybeauty.com
- Sold at
- Sephora USBrand.com